Coinify, the Danish blockchain payment service provider, has ‎onboarded Mikael Breinholst, former CEO and Co-Founder of Tradeworks, to lead ‎the development efforts of its trading platform.‎

In this role, Breinholst is responsible for managing the expansion of the business by ‎deploying best practices from the online trading world into development projects and ‎investment opportunities. His focus will be on shaping the firm’s relationships with industry ‎entities to accelerate trading business, as well as securing customers and white-label clients ‎to Coinify’s trading platform.‎

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Having spent twenty years within ‎the financial, media and telecom industries, Mikael is well positioned to play a key role in Coinify’s ‎transformation. He brings a wealth of experience for the Copenhagen-‎headquartered startup with ‎the mission to bridge the gap between emerging blockchain and ‎traditional finance industries. ‎

Breinholst will help Coinify examine key benefits it ‎can obtain from mainstream financial markets and then offer ‎recommendations for aligning its established standards to the ‎cryptocurrency trading space.‎

Prior to co-founding fintech company Tradeworks in 2013, Mikael was Global Product Manager and Head of Product ‎Communications at Saxo Bank, a tenure that ‎provided him with deep industry insight into ‎the FX brokerage sector.

As Finance Magnets reported last week, he ‎was replaced by Thomas Pedersen who was appointed CEO of Tradeworks after having been an early investor in the company since 2015.

Established in 2014, Coinify serves global payment service ‎providers, online businesses, physical shops and individuals with easy ‎access to blockchain currencies through its money exchange services.‎

‎Commenting on his appointment, Mikael Breinholst said: “I have been following Coinify for a [sic] several years and have watched them successfully expand ‎within the payment processing and trading space. I am proud to join a fantastic team of ‎talented and dedicated people, and I look forward to help drive Coinify to the forefront of the ‎virtual currency trading space.”

Coinify CEO and Co-Founder, Mark Højgaard, ‎added: “It is very exciting to welcome ‎Mikael to the team. With Mikael’s leadership and formidable experience from the global ‎financial markets, we are confident that he will help us succeed in current and future ‎projects.”