Coinbase has announced another major partnership, this time with Pounce, “a one-tap shopping app that delivers a seamless mobile shopping experience with retailers”. Some of Pounce’s major clients include Macy’s, Best Buy, Toys “R” Us, Hudson’s Bay and Lord & Taylor.
This is in addition to Lord & Taylor’s own announcement in January to join up with Coinbase to allow for direct payments with bitcoins using Coinbase wallets.
Both moves are indicative of the wide flexibility Coinbase enjoys when it comes to Bitcoin payments for merchants: individual integration or en masse via other strategic players.
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The mass enablement of multiple businesses to accept Bitcoin is becoming an efficient approach for sweeping up large swaths of market share in this regard. Earlier we reported on eGifter’s enabling for the purchase of gift cards for over 150 stores online, including Amazon. Their integration was also provided via Coinbase.
Like eGifter’s offering, Pounce doesn’t charge any fees to the consumer.
Coinbase now supports over 26,000 merchants and 1.04 million consumer wallets.