Blockr.io is a blockchain explorer tool, similar to blockchain.info but with a different twist. It caters to beginners and experts alike through features such as advanced trivia and statistics, and education for newcomers. According to Coinbase, it is “a popular block explorer service that caught our eye earlier this year with its sleek, intuitive design and API. Blockr.io parses the bitcoin blockchain and presents the data to users in an easy to read way.”
It also dabbles in altcoins like Litecoin, something which Bitcoin-only-focused services like blockchain.info and until now, Coinbase, have not done.
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Coinbase says that for now, blockr.io will continue to “operate as usual”.
The move fills Coinbase’s need for a blockchain explorer feature. It is an important tool for which blockchain.info, which also offers a secure wallet service, was well-known for but Coinbase lacked. With their industry-leading merchant payment service, their broad offering is likely to offer more stiff competition in the long term.
This is not the first time Coinbase has pulled out its “acqhire” card, whereby a company gains access to key talent through the acquisition of another enterprise. In May, they “acquired the team” behind Kippt and Inc. Kippt helped streamline the organization of content for those researching the web, while Inc streamlined the sharing of links and content within an organization.