If Libra can't operate in two of the world's largest markets, where can it go?
When Facebook published the whitepaper for the Libra project in mid-June, the company seemed fairly optimistic. The project was branded with a mission of humanitarian goodness--banking the unbanked, lowering the cost of sending remittances, and giving greater access to more efficient financial services for all.
However, almost as quickly as you can say “big brother is watching,” regulators pounced. Within days, task forces were formed, senate and congressional hearings were scheduled, and it was clear that Facebook was going to have to run the regulatory gambit if it wanted to see its project come to fruition.
Additionally, it quickly became clear that the “unbanked” markets that Libra was hoping to dip its toes into were not as welcoming as Facebook may have originally thought they would be.
The developing world has shown similar hostility towards Libra. Perhaps this is because they saw the threat that Libra posed to their national economies: in countries with primarily cash-based monetary systems, an easily accessible digital currency could potentially become the default currency--and that’s a problem.
The US and the EU haven’t taken well to Libra; developing countries are also fighting back
So, the governments of a growing number of these developing countries have taken action against Libra.
Perhaps the biggest single blow to the project so far has been the hostility shown by the Indian government. Before Libra was anywhere close to its launch, India was already working towards making the use of cryptocurrency by its citizens very difficult. One piece of legislation even proposed a ten-year jail sentence as a punishment for using or owning cryptocurrency.
Therefore, it wasn’t exactly a shock when within weeks of the whitepaper’s publishing, Facebook announced that it would not be launching Libra in India due to regulatory concerns. Previously, the Indian Economic Times had reported that “the cryptocurrency to be unveiled by Facebook next year, will not be available in India” sourcing a person “directly in the know.” The Reserve Bank of India also had not been contacted by the Libra project at all.
So, Facebook’s Q2 report announcement that “there can be no assurance that Libra or our associated products and services will be made available in a timely manner, or at all,” also didn’t come as a big surprise.
But while India may be out of the question--and the United States isn’t exactly keen on the project, either--it’s a big, big world out there, with a few big, big markets. After all, India and the US are only the second and third biggest countries in the world.
What about the biggest country of them all?
Libra will likely be banned in China, too--unless Facebook can make some compromises
Well, actually…China doesn’t seem to be too keen on Libra, either--and given the country’s attitude toward both crypto and Facebook, that’s not a surprise at all.
After all, Facebook was banned by the Chinese government in 2009, a ban that has remained in place ever since; in late 2017, the Chinese government put a number of bans on the cryptocurrency industry and the use of cryptocurrency in the country.
So, while Chinese officials have not said outright that Libra or its associated wallet companies (i.e., Calibra) will be banned within China’s borders, most experts agree that the currency will be banned (if it is, indeed, ever launched at all.)
China could allow Libra--for a price
But Libra could manage to take hold in the Chinese market if Facebook is willing to meet the Chinese governments' possible demands. “The only caveat is if Facebook makes some kind of deal to include the Chinese Yuan in the basket backing Libra or perhaps even introduces a Chinese Yuan only version of Libra while giving the Chinese government complete visibility and control into currency flows,” said silicon valley veteran Gautam Sampathkumar to Finance Magnates.
However, Mr. Sampathkumar postulated that China would also require Facebook to use its big-brother capabilities to the country’s advantage for Libra to be allowed.
Silicon valley veteran Gautam Sampathkumar.
“In this scenario...it would be quite a different animal than what we imagine Libra to be,” he explained. “The Chinese government (and others) would love to have a fully tracked digital currency that they have control over both in terms of taxation and the ability to turn people's finances on and off based on a social score or desirability to the government.”
However, it seems that Facebook would be unlikely to curb to those kinds of desires--at least, not publicly.
The possibility of foreign digital currency could be a threat
This kind of scenario aside, what has been somewhat surprising is the fact that China seems to recognize the fact that digital currency will be a part of its future--and the future of the world. The country has not taken a complete sort of “shut-it-down” approach towards the idea of a widely-used digital currency--as long as the digital currency is under tight controls.
The primary piece of evidence for this is the fact that the People’s Bank of China (PBoC), the country’s central bank, is reportedly ramping up the development of its own digital currency in response to the threat that Libra could pose to its financial system.
PBoC originally began exploring the development of its own digital currency in 2014, but the project has stalled for several years. But according to a report in the South China Morning Post on July 8th, Libra has kicked the country’s digital currency efforts back into gear.
Huang Yiping, a Peking University professor and the rotating current chairman of the research initiative, told the publication that “it remains unclear if Libra will succeed … but the concept won’t disappear, [and] it has sent a warning to China that its lead [in digital finance] is not a sure thing.”
“Why wait for others to issue it? The power of a country is always stronger than an Internet company.”
In the same report, PBoC director Wang Xin explained the country’s concerns over what Libra could do to China’s economy: “if the digital currency is closely associated with the U.S. dollar, it could create a scenario under which sovereign currencies would coexist with U.S. dollar-centric digital currencies,” he said.
“But there would be in essence one boss, that is the U.S. dollar and the United States. If so, it would bring a series of economic, financial and even international political consequences.”
Ren Zhengfei, Founder and CEO of Chinese telecommunications giant Huawei, has also called for the creation of a Chinese competitor for Libra. “China can also issue such a currency by itself,” he said to Italian news outlet L'Economia.
“Why wait for others to issue it? The power of a country is always stronger than an Internet company.”
Russia takes a different approach
Russia has often been compared to its Chinese neighbor for many reasons--the countries' attitudes toward censorship, world trade, and government, in general, have some notable similarities. Russia has also been in the midst of exploring the creation of its own digital currency, the CryptoRuble, for several years.
Perhaps it's somewhat odd, then, that Russia's response to Libra has been rather cool; the country doesn't seem to see Libra as a competitor to the country's national currency--rather, Libra will be treated as any other digital currency.
“No one is going to ban it,” said Alexei Moiseev, Russia’s deputy finance minister, on July 1st. Moiseev seemed confident that Libra would fall under the denomination of “The ruble is our national currency, and all calculations must be made in it.”
Although Russia's market stands as just the 9th largest in the world in terms of population, the country's status as a world power could mean that its political stance on Libra has some "sway" in the greater scheme of things.
But it seems unlikely that Libra will have much impact on the country's decision to launch (or not launch) the CryptoRuble. The project seems to be plodding ahead, although its release date and other details about its future are somewhat unclear. The most recent news of the project came in January, when Anatoly Aksakov, chairman of the financial markets committee at Russia’s state parliament the Duma, said that the currency could be released within the next 2-3 years.
If Libra won’t launch--what then?
Still, there is a possibility that the dawn of Libra could ring in a new era of nationally-backed digital currencies. (After all, China and Russia haven’t been the only countries that have explored the creation of a digital currency.)
Or at the very least, Libra could force regulators to finally do something about the cryptocurrency industry. Many industry insiders are hoping that the regulatory spotlight that has been placed on crypto as a result of Libra will bring about the wave of oh-so-sweet-supportive-yet-protective regulation of their dreams.
But since Facebook has come out and said that Libra might never even launch--what now?
It’s possible that even without Libra, regulators could continue to ride the crypto wave and create regulations for the industry, and that the exploration of the creation of nationally-backed digital currencies could come to fruition.
Michael Yuan, co-founder of CyberMiles, a Hong Kong-based nonprofit foundation.
But it’s also possible that the cryptocurrency industry could find itself (more or less) back at square one. After all, in China, “Neither the Chinese government nor state-supported Chinese companies like WeChat want an RMB competitor, which works just fine in China,” said Dr. Michael Yuan, co-founder of CyberMiles, a Hong Kong-based nonprofit foundation, to Finance Magnates.
At the same time, initiatives like the CryptoRuble do act as some evidence that the industry will continue to move forward regardless of whether Libra is launched.
"One of the Chinese government's first orders of business currently is to prevent capital flight"; Russia may be taking a more open approach
However, although Libra may not be launched, concerns around the project's impact in China are still very real. Indeed, “one of the Chinese government's first orders of business currently is to prevent capital flight,” Mr. Sampathkumar explained.
“Anything that falls within the category of allowing its citizens to move from the local currency to another asset is frowned upon. Third-party stablecoins, ICO tokens and of course Bitcoin, Ethereum and others fall into this category and have either been banned or severely curtailed.”
This is likely also why the Chinese government would not allow the creation of cryptocurrencies by companies like WeChat and AliPay.
But Dr. Yuan said that so far, there hasn’t been much desire for the use of native cryptos in Chinese payment apps from any end. “WeChat already has a widely-used mobile payment system in China. It is digital RMB,” he explained. “Therefore, there is no real need for WeChat to issue another currency for payment.”
But the creation of a nationally-backed digital currency by China could potentially boost the country’s economy, particularly if other countries were incentivized to use it when they transact with China (or even other countries.)
But will China release its own coin, regardless of whether or not Libra moves forward? Perhaps; Russia will almost definitely release the CryptoRuble and seems confident that Libra isn't as much of a threat as most other countries are making it out to be.
Will the launch or non-launch of Libra cause a wave of nationally-backed cryptocurrencies? That remains to be seen.
When Facebook published the whitepaper for the Libra project in mid-June, the company seemed fairly optimistic. The project was branded with a mission of humanitarian goodness--banking the unbanked, lowering the cost of sending remittances, and giving greater access to more efficient financial services for all.
However, almost as quickly as you can say “big brother is watching,” regulators pounced. Within days, task forces were formed, senate and congressional hearings were scheduled, and it was clear that Facebook was going to have to run the regulatory gambit if it wanted to see its project come to fruition.
Additionally, it quickly became clear that the “unbanked” markets that Libra was hoping to dip its toes into were not as welcoming as Facebook may have originally thought they would be.
The developing world has shown similar hostility towards Libra. Perhaps this is because they saw the threat that Libra posed to their national economies: in countries with primarily cash-based monetary systems, an easily accessible digital currency could potentially become the default currency--and that’s a problem.
The US and the EU haven’t taken well to Libra; developing countries are also fighting back
So, the governments of a growing number of these developing countries have taken action against Libra.
Perhaps the biggest single blow to the project so far has been the hostility shown by the Indian government. Before Libra was anywhere close to its launch, India was already working towards making the use of cryptocurrency by its citizens very difficult. One piece of legislation even proposed a ten-year jail sentence as a punishment for using or owning cryptocurrency.
Therefore, it wasn’t exactly a shock when within weeks of the whitepaper’s publishing, Facebook announced that it would not be launching Libra in India due to regulatory concerns. Previously, the Indian Economic Times had reported that “the cryptocurrency to be unveiled by Facebook next year, will not be available in India” sourcing a person “directly in the know.” The Reserve Bank of India also had not been contacted by the Libra project at all.
So, Facebook’s Q2 report announcement that “there can be no assurance that Libra or our associated products and services will be made available in a timely manner, or at all,” also didn’t come as a big surprise.
But while India may be out of the question--and the United States isn’t exactly keen on the project, either--it’s a big, big world out there, with a few big, big markets. After all, India and the US are only the second and third biggest countries in the world.
What about the biggest country of them all?
Libra will likely be banned in China, too--unless Facebook can make some compromises
Well, actually…China doesn’t seem to be too keen on Libra, either--and given the country’s attitude toward both crypto and Facebook, that’s not a surprise at all.
After all, Facebook was banned by the Chinese government in 2009, a ban that has remained in place ever since; in late 2017, the Chinese government put a number of bans on the cryptocurrency industry and the use of cryptocurrency in the country.
So, while Chinese officials have not said outright that Libra or its associated wallet companies (i.e., Calibra) will be banned within China’s borders, most experts agree that the currency will be banned (if it is, indeed, ever launched at all.)
China could allow Libra--for a price
But Libra could manage to take hold in the Chinese market if Facebook is willing to meet the Chinese governments' possible demands. “The only caveat is if Facebook makes some kind of deal to include the Chinese Yuan in the basket backing Libra or perhaps even introduces a Chinese Yuan only version of Libra while giving the Chinese government complete visibility and control into currency flows,” said silicon valley veteran Gautam Sampathkumar to Finance Magnates.
However, Mr. Sampathkumar postulated that China would also require Facebook to use its big-brother capabilities to the country’s advantage for Libra to be allowed.
Silicon valley veteran Gautam Sampathkumar.
“In this scenario...it would be quite a different animal than what we imagine Libra to be,” he explained. “The Chinese government (and others) would love to have a fully tracked digital currency that they have control over both in terms of taxation and the ability to turn people's finances on and off based on a social score or desirability to the government.”
However, it seems that Facebook would be unlikely to curb to those kinds of desires--at least, not publicly.
The possibility of foreign digital currency could be a threat
This kind of scenario aside, what has been somewhat surprising is the fact that China seems to recognize the fact that digital currency will be a part of its future--and the future of the world. The country has not taken a complete sort of “shut-it-down” approach towards the idea of a widely-used digital currency--as long as the digital currency is under tight controls.
The primary piece of evidence for this is the fact that the People’s Bank of China (PBoC), the country’s central bank, is reportedly ramping up the development of its own digital currency in response to the threat that Libra could pose to its financial system.
PBoC originally began exploring the development of its own digital currency in 2014, but the project has stalled for several years. But according to a report in the South China Morning Post on July 8th, Libra has kicked the country’s digital currency efforts back into gear.
Huang Yiping, a Peking University professor and the rotating current chairman of the research initiative, told the publication that “it remains unclear if Libra will succeed … but the concept won’t disappear, [and] it has sent a warning to China that its lead [in digital finance] is not a sure thing.”
“Why wait for others to issue it? The power of a country is always stronger than an Internet company.”
In the same report, PBoC director Wang Xin explained the country’s concerns over what Libra could do to China’s economy: “if the digital currency is closely associated with the U.S. dollar, it could create a scenario under which sovereign currencies would coexist with U.S. dollar-centric digital currencies,” he said.
“But there would be in essence one boss, that is the U.S. dollar and the United States. If so, it would bring a series of economic, financial and even international political consequences.”
Ren Zhengfei, Founder and CEO of Chinese telecommunications giant Huawei, has also called for the creation of a Chinese competitor for Libra. “China can also issue such a currency by itself,” he said to Italian news outlet L'Economia.
“Why wait for others to issue it? The power of a country is always stronger than an Internet company.”
Russia takes a different approach
Russia has often been compared to its Chinese neighbor for many reasons--the countries' attitudes toward censorship, world trade, and government, in general, have some notable similarities. Russia has also been in the midst of exploring the creation of its own digital currency, the CryptoRuble, for several years.
Perhaps it's somewhat odd, then, that Russia's response to Libra has been rather cool; the country doesn't seem to see Libra as a competitor to the country's national currency--rather, Libra will be treated as any other digital currency.
“No one is going to ban it,” said Alexei Moiseev, Russia’s deputy finance minister, on July 1st. Moiseev seemed confident that Libra would fall under the denomination of “The ruble is our national currency, and all calculations must be made in it.”
Although Russia's market stands as just the 9th largest in the world in terms of population, the country's status as a world power could mean that its political stance on Libra has some "sway" in the greater scheme of things.
But it seems unlikely that Libra will have much impact on the country's decision to launch (or not launch) the CryptoRuble. The project seems to be plodding ahead, although its release date and other details about its future are somewhat unclear. The most recent news of the project came in January, when Anatoly Aksakov, chairman of the financial markets committee at Russia’s state parliament the Duma, said that the currency could be released within the next 2-3 years.
If Libra won’t launch--what then?
Still, there is a possibility that the dawn of Libra could ring in a new era of nationally-backed digital currencies. (After all, China and Russia haven’t been the only countries that have explored the creation of a digital currency.)
Or at the very least, Libra could force regulators to finally do something about the cryptocurrency industry. Many industry insiders are hoping that the regulatory spotlight that has been placed on crypto as a result of Libra will bring about the wave of oh-so-sweet-supportive-yet-protective regulation of their dreams.
But since Facebook has come out and said that Libra might never even launch--what now?
It’s possible that even without Libra, regulators could continue to ride the crypto wave and create regulations for the industry, and that the exploration of the creation of nationally-backed digital currencies could come to fruition.
Michael Yuan, co-founder of CyberMiles, a Hong Kong-based nonprofit foundation.
But it’s also possible that the cryptocurrency industry could find itself (more or less) back at square one. After all, in China, “Neither the Chinese government nor state-supported Chinese companies like WeChat want an RMB competitor, which works just fine in China,” said Dr. Michael Yuan, co-founder of CyberMiles, a Hong Kong-based nonprofit foundation, to Finance Magnates.
At the same time, initiatives like the CryptoRuble do act as some evidence that the industry will continue to move forward regardless of whether Libra is launched.
"One of the Chinese government's first orders of business currently is to prevent capital flight"; Russia may be taking a more open approach
However, although Libra may not be launched, concerns around the project's impact in China are still very real. Indeed, “one of the Chinese government's first orders of business currently is to prevent capital flight,” Mr. Sampathkumar explained.
“Anything that falls within the category of allowing its citizens to move from the local currency to another asset is frowned upon. Third-party stablecoins, ICO tokens and of course Bitcoin, Ethereum and others fall into this category and have either been banned or severely curtailed.”
This is likely also why the Chinese government would not allow the creation of cryptocurrencies by companies like WeChat and AliPay.
But Dr. Yuan said that so far, there hasn’t been much desire for the use of native cryptos in Chinese payment apps from any end. “WeChat already has a widely-used mobile payment system in China. It is digital RMB,” he explained. “Therefore, there is no real need for WeChat to issue another currency for payment.”
But the creation of a nationally-backed digital currency by China could potentially boost the country’s economy, particularly if other countries were incentivized to use it when they transact with China (or even other countries.)
But will China release its own coin, regardless of whether or not Libra moves forward? Perhaps; Russia will almost definitely release the CryptoRuble and seems confident that Libra isn't as much of a threat as most other countries are making it out to be.
Will the launch or non-launch of Libra cause a wave of nationally-backed cryptocurrencies? That remains to be seen.
Rachel is a self-taught crypto geek and a passionate writer. She believes in the power that the written word has to educate, connect and empower individuals to make positive and powerful financial choices. She is the Podcast Host and a Cryptocurrency Editor at Finance Magnates.
Schwab Aims Crypto Custody at Its $5 Trillion Advisor Channel by 2027
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This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
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First-hand view of how client feedback informs decision-making across different market participants.
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This session gathers heads of technology and e-trading to compare how client demand and cost structures shape their choices, and how long it actually takes to ship in each.
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This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Acquisition is getting more expensive. Most brokers already know that. The harder question is what happens after the client funds the account.
This session looks at how broker loyalty programmes are moving from “nice-to-have rewards” into a serious retention layer inside the client portal.
In this session, Desmond Leong, CEO of Returning.AI, will break down the practical mechanics behind high-performing broker loyalty programmes: what to reward, what not to reward, how onshore and offshore entities need different incentive structures, what belongs in the rewards store, and how brokers can recycle reward budgets back into trading value instead of letting them disappear as pure cost.
The talk will cover common mistakes brokers make when launching loyalty programmes, including copying retail-style rewards, ignoring jurisdictional constraints, over-relying on bonuses, failing to connect rewards to lifecycle stages, and measuring vanity engagement instead of retention, LTV, CAC payback, deposits, and active trading behaviour.
Attendees will leave with a clear do-and-don’t framework they can use to pressure-test their own loyalty strategy.
Why loyalty is no longer a “nice-to-have” marketing feature for brokers
The building blocks of any loyalty program and what they mean: points, tiers, missions, stores, leaderboards, boosters, and cashback-style mechanics
Understanding of how key regulators read loyalty incentives and where the compliance lines are
What should go in the rewards store, and what quietly destroys ROI
How trading credits, rebates, VIP perks, education, and service benefits can recycle value back into the brokerage
The 5 mistakes brokers should avoid when building or buying a loyalty programme
Real figures from a live deployment: what moved in daily activity, tier progression, and trader spend
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
Stablecoins from Experimentation to Implementation
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate
With over $300 billion in stablecoins now in circulation and APAC regulators moving from frameworks to enforcement, the conversation has shifted.
Held in partnership with 8Circle, this session brings together the builders of new payment rails and the institutions putting them to work.
Attendees will walk away with:
A clear view of which stablecoin use cases have cleared proof of concept and are now operating at scale in APAC
Understanding of what the MAS Payment Services Act and Hong Kong's fiat stablecoin licensing regime mean for brokers and payment providers in practice
Insight into the infrastructure gaps firms most commonly underestimate before going live
Perspective on where the next wave of adoption is heading and what existing systems need to accommodate