Shopify has brought on GoCoin, giving its 120,000 supported merchants the option of accepting litecoin and dogecoin payments. Like with bitcoin, holders of these currencies pay their dollar equivalent value and the merchant can receive the entire amount in fiat.
Shopify aims to help anyone looking to sell a product set up a turnkey e-commerce solution. Merchants use Shopify’s tools for full control over their site’s design and to securely accept credit card payments. They are reportedly Canada’s first startup to reach a $1 billion valuation after the dot.com bubble.
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Shopify’s decision was spurred by merchant demand.
GoCoin’s expansion to supporting Litecoin and Dogecoin has differentiated it from its peers sticking only with Bitcoin, making them the choice for merchants which may have otherwise gravitated to the more popular Coinbase and BitPay.