Speeding through Talladega, in the Aaron’s 499 NASCAR Sprint Cup Series Race, Josh Wise and his Dogecar came in 20th place. Sponsored by Reddit/r/dogecoin, the community crowdfunded to raise $55,000 to cover expenses for Wise’s race at Talladega, including decking out his #98 car as the new dogecar.
Starting in 36th place, Josh Wise climbed up to finish at 20th, averting several crashes along the way, and collecting 24 points for the Sprint Cup standings, where he is in 36th place. Overall, the race was won by Denny Hamlin.
While not breaking the top 10, the dogecar did provide some highlights as it finished ahead of several name drivers including Jimmie Johnson, Danica Patrick, Dale Earnhardt Jr., Kyle Busch, and Sprint Cup leader Jeff Gordon.
For the dogecoin community, the highlight was a solo pit stop by Josh Wise which provided an ample opportunity for commentators to mention the crowdfunding campaign and about dogecoin. During the period, the world learned that a win at Talladega would pay Ð596 million
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In addition to telecast mentions, the race provided some great footage of the massive doge on back of the car, appearing to be taunting drivers behind it.
Beyond just the exposure provided to dogecoin, the event illustrated the emerging trend of crowdsourced projects and the importance of online communities. The fact that a virtual currency which has existed for less than a year can become a sponsor at a major sports events provides proof that the ability for individuals to connect from around the world to create and fund distributed projects is becoming one of the key trends for of the current decade.