Russian CPA network Actionpay has invested in Blockchain-based affiliate marketplace Adpump ahead of its 40,000 ETH ($14 million) initial coin offering.
Adpump is a decentralized tracking affiliate marketplace that provides an Ethereum DAP ecosystem for CPA advertisers who will pay commission to the blockchain start-up for using its tracking platform.
Adpump taps smart contracts to establish trustless relationships between brands and affiliates, with all revenue and conversion data secured on a blockchain, allowing instant payments for completed transactions. The smart contract will protect the relations between publishers and advertisers inside the system.
The solution breaks ground on two fronts. First, it allows blockchain to affect the underlying technology that CPA networks use for affiliate marketing, and on the other it explains how they can do affiliate marketing in the cryptocurrency and blockchain niche.
The marketplace not only operates as a performance tracking platform, but also allows publishers to buy traffic from partners through its ADP tokens. As such, the application emerges where companies are looking to scale rapidly and need to acquire end users. Publishers will also have open access to the business statistics and fast anonymous payments.
According to Vladimir Borovkov, Actionpay’s group press-secretary: “Our company has always been supporting modern start-ups which develop unique and sophisticated technology products in our field. Blockchain is the future of affiliate marketing. Being an experienced actor in CPA marketing Actiopay always keeps hand on pulse of contemporary movements. Investments in Adpump Blockchain Affiliate Marketplace are the ability for us to be a part of something that will change affiliate marketing forever”.