The crypto exchange plans to first offer the new products to its US customers, before rolling them out internationally.
It wants to position itself as an “everything exchange.”
Coinbase CEO and Founder Brian Armstrong
Coinbase plans to add tokenised real-world assets, stocks, derivatives, prediction markets, and early-stage token sales to its platform in the coming months, aiming to position itself as an “everything exchange.”
Making of a US Super App?
As reported by CNBC yesterday (Thursday), the American crypto exchange is planning to roll out the new products first to users in the United States, before expanding them to its international customer base “based on jurisdictional approvals.”
Max Branzburg, Vice President of Product at Coinbase (Photo: LinkedIn)
“We’re building an exchange for everything,” Max Branzburg, Vice President of Product at Coinbase, told the publication. “Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets on-chain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
Coinbase also rebranded its wallet app to the “Base app”, aiming to become a super app similar to WeChat in China. Its plans to add the new products appear to be another step towards that goal.
Everyone Wants to Ride the Tokenisation and Prediction Markets Wave
Tokenised stocks have been around for several years, particularly with the expanding product lines of crypto exchanges. However, the popularity of these products has grown recently, following Robinhood’s launch of tokenised stocks in late June.
Other crypto exchanges, including Kraken and Gemini, are also offering tokenised stocks, though only outside the US. London-listed CMC Markets is also considering adding tokenised stocks to its platform.
Coinbase is also looking to add prediction markets, which have gained significant popularity in recent years. These products allow people to take a yes-or-no position on the outcome of any event, whether it involves the performance of a financial instrument or the result of an election. These products resemble the controversial binary options, which are banned in most parts of the world.
While the offshore crypto platform Polymarket has emerged as a leader in prediction market betting, there are also regulated players in the United States, such as Kalshi. Now, many regulated brokers are beginning to add prediction markets to meet growing demand.
Coinbase plans to add tokenised real-world assets, stocks, derivatives, prediction markets, and early-stage token sales to its platform in the coming months, aiming to position itself as an “everything exchange.”
Making of a US Super App?
As reported by CNBC yesterday (Thursday), the American crypto exchange is planning to roll out the new products first to users in the United States, before expanding them to its international customer base “based on jurisdictional approvals.”
Max Branzburg, Vice President of Product at Coinbase (Photo: LinkedIn)
“We’re building an exchange for everything,” Max Branzburg, Vice President of Product at Coinbase, told the publication. “Everything you want to trade, in a one-stop shop, on-chain. … We’re bringing all assets on-chain — stocks, prediction markets, and more. We’re building the foundations for a faster, more accessible, more global economy.”
Coinbase also rebranded its wallet app to the “Base app”, aiming to become a super app similar to WeChat in China. Its plans to add the new products appear to be another step towards that goal.
Everyone Wants to Ride the Tokenisation and Prediction Markets Wave
Tokenised stocks have been around for several years, particularly with the expanding product lines of crypto exchanges. However, the popularity of these products has grown recently, following Robinhood’s launch of tokenised stocks in late June.
Other crypto exchanges, including Kraken and Gemini, are also offering tokenised stocks, though only outside the US. London-listed CMC Markets is also considering adding tokenised stocks to its platform.
Coinbase is also looking to add prediction markets, which have gained significant popularity in recent years. These products allow people to take a yes-or-no position on the outcome of any event, whether it involves the performance of a financial instrument or the result of an election. These products resemble the controversial binary options, which are banned in most parts of the world.
While the offshore crypto platform Polymarket has emerged as a leader in prediction market betting, there are also regulated players in the United States, such as Kalshi. Now, many regulated brokers are beginning to add prediction markets to meet growing demand.
Arnab Shome is an electronics engineer-turned-financial editor. He holds a Bachelor of Technology from the National Institute of Technology, Agartala. He entered the retail trading industry about a decade ago, covering the cryptocurrency market for Finance Magnates, and later expanded his coverage to include forex and CFDs as well.
His work at Finance Magnates includes C-level interviews, data-driven analysis, opinion pieces, and scoops of industry exclusives. He also contributes to Finance Magnates’ quarterly industry report.
Area of coverage:
1. CFD broker-related news
2. Industry-related Regulatory updates and developments
3. New retail trading trends
4. Prop trading industry updates
5. Executive interviews
Education:
Bachelor of Technology - National Institute of Technology, Agartala (India)
Kraken IPO Slides Toward 2027, Four Weeks After CEO Publicly Reaffirmed Filing
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