Automation has emerged as one of the big buzzwords in the online forex and binary options sector. With services to automate compliance requirements for onboarding new customers, to monitor risk, to engage traders with notifications of trading opportunities and to dynamically adjust marketing campaigns, automation is decreasing the need for human intervention in the brokerage world.
Following that trend, binary options provider O-SYSTEMS has created a new product O-FREEMIUM to take the automation focus further. The product is based on the freemium model of providing free services to customers with premium features unlocked to paying customers. Upon reaching a broker landing page, customers are directed to open ‘real’ accounts with a free $35 being provided to them.
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Similar but different to demo accounts, the real $35 is meant to incentivize new customers to open an account and begin trading quickly. Moving towards the freemium part of the platform, O-FREEMIUM sends customers popups of additional features they can unlock by depositing for example $100.
In addition to using popup notifications to encourage binary options customers to deposit, the alerts also contain automated notifications to clients to engage them with continued trading. Examples are notifications about large moves in the market and alerts about traders’ trading performance.
Overall, with the new system, O-SYSTEMS aims to target broker customers who can use O-FREEMIUM to focus solely on marketing and funneling new customers to the platform, while onboarding, closing new accounts and ongoing retention is powered by the product’s automated features.