According to information obtained by Forex Magnates, Tradologic has entered into a partnership with Fashion TV. The move will bring to the firm and its white labels the opportunity to use the FTV Trade brand worldwide, with the international reach of the television channel being very popular across Europe, Asia and the Middle East.
After several months of negotiations, Tradologic was able to strike a deal with the French television and secured the FTV Trade logo for worldwide use as an advantage to its white label clients, introducing brokers and affiliates. According to the company, several advertisement opportunities will also arise on multiple channels – the TV channel itself, the television’s website and social media pages.
FTV made its way to a global dominance of the fashion-broadcasting sector after launching in 1997 in Paris. Nowadays, the brand has become established in some of the world’s most populated countries including China and India.
The channel has an established viewership in Europe, and throughout the last decade has gained foothold across the Middle East and Southeast Asia.
Going Past the Great Wall: Things to Consider When Entering the Asian MarketGo to article >>
Fashion TV conducted thorough research before deciding to parter up with Tradologic. Sources close to the matter have confirmed to Forex Magnates’ reporters that negotiations lasted several months before the deal was concluded.
Several companies from the financial retail trading industry have been seeking partnerships with established brands in order to boost their own stance. However, up until now, they have mainly been related to football teams, Tradologic’s approach being quite different.
According to a study by Asia-Pacific surveyor company, Synovate PAX, the popularity of Fashion TV in the region leaves a high mark within the top 20% of the population based on household income, with the TV channel being particularly popular in Thailand, Indonesia and the Philippines.
According to regional media studies, the estimated total viewership of Fashion TV in the Asia-Pacific region easily surpasses 50 million viewers monthly.