With the UEFA Euro 2016 championship finally kicking off in France, 24option, one of the largest binary option brokers worldwide, has created a new promotional video that features four of the famous football stars that play for FC Juventus, one of the oldest professional football clubs in Italy. The club signed a partnership labelling the binary broker as the club’s exclusive partner on a global level, acquiring offline and online marketing rights.
The advertisement illustrates not only how far binary options has evolved as an industry, but also how far 24option has come over the past few years.
The new commercial, called “Let your talent burst”, is promoting a new educational campaign with the company promising its clients a “complete talent training pack worth $10,000 after their first deposit”.
Finance Magnates reached out to a company representative to get more official information about the new advertisement. Emma Morris, the Partnership Director at 24option, commented to our reporters on the news: “We are very proud to launch this campaign with the strength of the Juventus team. As partners we share simple core values; passion, commitment and enthusiasm for our clients and fans.”
A Pioneer Broker
24option is no stranger to football sponsorships, as the brokerage firm was the first from the world of binary options to collaborate with a football club. In 2014 the company signed a two-year partnership with Juventus which will run until the end of the 2015/ 2016 season, and which has now been extended until 2018. The unique deal includes a number of activities that aim to enhance the broker’s branding and sales outlay such as exposure at the club’s home ground with advertising through LED boards, in addition to images of players, rights to the club’s Asia tour and hospitality.
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Based on information from sportsmediagaming.com, Finance Magnates Business Intelligence department estimates that 24option pays $700,000 annually for the two-year deal with Juventus.
The latest developments show not only the areas of convergence between the online trading industry and the world of sports, but also how far the binary options industry has evolved, finally entering the mainstream. Just a few years ago, most average people had never heard of binary options.
Times have changed, indeed. It was really hard to imagine that a top tier football club such as Juventus could consider signing a sponsorship partnership with a binary options broker.
Jumping on the Bandwagon
Many other binary and forex brokers have also jumped on the bandwagon and decided to reach global audiences by taking advantage of the massive popularity of the European Championship. If you have followed the internet ads over the past couple of days you may have noticed that a number of brokers which have sponsorship agreements with football clubs have intensified their advertising efforts in conjunction with the opening of UEFA Euro 2016.
The famous sports betting/games providers already use sports sponsorships to spread awareness of their brands among the football masses. Also, the high costs involved may raise questions regarding the expected returns from such very expensive deals, and if the principle aim is to capture a large number of newcomers rather than showing existing clients that their broker is so well established and capitalized that it can spend money on such costly partnerships.