Apple Pay Ups Its Game

by Louis Parks
  • Users can now get their up-to-date balance, history, and more.
  • Balances will be shown up-to-date at the time of purchase, in-person, online and in-app.
  • It’s all aimed at improving the experience and helping customers make informed choices.
Apple

Apple Pay, the ubiquitous Apply payment platform, just got an upgrade in the UK. It’s all about control, confidence, and a dash of Apple's signature flair. Picture one of their catchy commercials with hip young people, only about payments.

More than Just a Payment

Bear with us and think “Apple” as you read: Your trusty Wallet evolves from a silent spectator to a savvy financial advisor. Apple Pay's latest feature lets you connect your cards, offering a backstage pass to your financial world. Swipe right on control, and confidently strut into transactions as the tech giant takes ever more steps into the financial realm.

Move over traditional transactions; it's time for informed purchases with panache. Apple Pay's new features let you gaze at your up-to-the-minute debit card balance, transaction history, and more. Do you feel empowered?

While we’re sure that these are fantastic additions, they all seem a little run of the mill.

But What Does It Actually Mean?

In plain English, users can see up to date debit card balances at the time of a purchase and when they’re checking out using Apple Pay online or in an app. OK, we’ll take it back, that seems useful.

Users will also be able to view their debit card account details, as well as debit and credit card spending history, payments , deposits, and withdrawals, conveniently in one place in Wallet. Great. No great news, but great.

To get going, ensure you're on iOS 17.1. Pick your eligible card, and voila! Get authenticating through your financial provider's app, and just like that, you're in control. What did Steve Jobs say? “It just works”?

Who’s on Board?

Apple has been working with Barclays, Barclaycard, First Direct, Halifax, HSBC, Lloyds, M&S Bank, Monzo, NatWest, and Royal Bank of Scotland and they’re all raring to go.

Just remember, Apple Pay is part of Apple's "walled garden" ecosystem, and that does cause the company problems. And, Apple has recently been having issues with Goldman Sachs over its financial services. It's not all unicorns and butterflies in Cupertino.

But, we’ll admit it. These Apple Pay additions do seem useful.

Apple Pay, the ubiquitous Apply payment platform, just got an upgrade in the UK. It’s all about control, confidence, and a dash of Apple's signature flair. Picture one of their catchy commercials with hip young people, only about payments.

More than Just a Payment

Bear with us and think “Apple” as you read: Your trusty Wallet evolves from a silent spectator to a savvy financial advisor. Apple Pay's latest feature lets you connect your cards, offering a backstage pass to your financial world. Swipe right on control, and confidently strut into transactions as the tech giant takes ever more steps into the financial realm.

Move over traditional transactions; it's time for informed purchases with panache. Apple Pay's new features let you gaze at your up-to-the-minute debit card balance, transaction history, and more. Do you feel empowered?

While we’re sure that these are fantastic additions, they all seem a little run of the mill.

But What Does It Actually Mean?

In plain English, users can see up to date debit card balances at the time of a purchase and when they’re checking out using Apple Pay online or in an app. OK, we’ll take it back, that seems useful.

Users will also be able to view their debit card account details, as well as debit and credit card spending history, payments , deposits, and withdrawals, conveniently in one place in Wallet. Great. No great news, but great.

To get going, ensure you're on iOS 17.1. Pick your eligible card, and voila! Get authenticating through your financial provider's app, and just like that, you're in control. What did Steve Jobs say? “It just works”?

Who’s on Board?

Apple has been working with Barclays, Barclaycard, First Direct, Halifax, HSBC, Lloyds, M&S Bank, Monzo, NatWest, and Royal Bank of Scotland and they’re all raring to go.

Just remember, Apple Pay is part of Apple's "walled garden" ecosystem, and that does cause the company problems. And, Apple has recently been having issues with Goldman Sachs over its financial services. It's not all unicorns and butterflies in Cupertino.

But, we’ll admit it. These Apple Pay additions do seem useful.

About the Author: Louis Parks
Louis Parks
  • 203 Articles
  • 3 Followers
About the Author: Louis Parks
Louis Parks has lived and worked in and around the Middle East for much of his professional career. He writes about the meeting of the tech and finance worlds.
  • 203 Articles
  • 3 Followers

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