InvestUP Launches “Crowdfunding Supermarket” to Simplify Investing

InvestUP launched their Crowdfunding Supermarket at Finovate this week. The site aims to become a central marketplace, aggregating crowdfunding deals
Photo: Bloomberg

Over two years in the making, InvestUP launched their Crowdfunding Supermarket at Finovate this week. The site aims to become a central marketplace, aggregating crowdfunding deals and user portfolios from numerous platforms. On launch, the marketplace connected with seven crowdfunding platforms, which users can invest in from their single InvestUP account. Overall, InvestUP’s goal is to simplify the process of investing across numerous crowdfunding and P2P lending platforms by allowing users to access and monitor all of their deals within InvestUP.

The launch of UK-based InvestUP occurs at a time when crowdfunding has been breaking out around the globe, but especially in the UK. Over the last several months, two firms used crowdfunding to raise funds for their IPO’s on the London Stock Exchange’s AIM market. In addition, venture capital investments into the crowdfunding and P2P lending sector have triggered a rise in available platforms for investors to find deals. As a result, the arrival of a crowdfunding marketplace fits a need for investors as it aggregates information in the fractured industry.

InvestUP’s marketplace is currently being provided for free to users. However, users are still liable to pay fees from participating platforms to invest in their deals.

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