Jimmy Donaldson, the world’s largest YouTuber by subscriber count, known as MrBeast, has acquired Step, a U.S.-based financial services app for teens and young adults. Financial terms of the deal were not disclosed. Step will operate under Donaldson’s company, Beast Industries.

Step Partners with MrBeast for Teens

Step, founded in 2018 by fintech veterans CJ MacDonald and Alexey Kalinichenko, offers an all-in-one money app that allows young users to save, spend, send money, invest, and build credit.

• Fintech Firms Fight for Coders as Vacancies Jump 29%
• “If You’re Not Practicing AI, You’re Completely Screwed,” FMLS:25 Panel Warns Banks and Fintechs
• “If You Are a CFD Broker, You’re Still Limited,” FMLS:25 Panel on Neo Bank Expansion

While it is not a bank, Step partners with Evolve Bank & Trust for regulated banking services and provides a Step Visa Card with no monthly fees. The platform is backed by Stripe and investors including Coatue, Collaborative Fund, Crosslink Capital, and General Catalyst.

“Nobody taught me about investing, building credit, or managing money when I was growing up,” MrBeast said in a video to his audience. “That’s exactly why we’re joining forces with Step. I want to give millions of young people the financial foundation I never had.”

JUST IN: World's biggest YouTuber MrBeast acquires banking app 'Step.' pic.twitter.com/atVpM6fIz9

— Watcher.Guru (@WatcherGuru) February 9, 2026

Step Acquisition Expands Beast Industries Reach

Step has over 7 million users, and its technology and in-house fintech Fintech Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Financial Technology (fintech) is defined as ay technology that is geared towards automating and enhancing the delivery and application of financial services. The origin of the term fintechs can be traced back to the 1990s where it was primarily used as a back-end system technology for renowned financial institutions. However, it has since grown outside the business sector with an increased focus upon consumer services.What Purpose Do Fintechs Serve?The main purpose of fintechs would be to suppl Read this Term team complement Beast Industries’ global digital audience of more than 450 million subscribers, 5 billion monthly views, and philanthropic initiatives.

Analysts note that the acquisition pairs regulated banking infrastructure with MrBeast’s unparalleled reach, giving the company a “zero-cost” distribution model that could challenge traditional neobanks and retail banks.

Beast Industries has been fundraising over the past year, including a recent $200 million investment from Bitmine Immersion Technologies, chaired by Fundstrat’s Tom Lee. The acquisition Acquisition Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Acquisition means acquiring or taking possession or the securing of property, services, or abilities. To put it simply, it is the act or process of acquiring or gaining. You can acquire a work of art, you can acquire an ability such as speaking another language, you can acquire a business or shares in a company and you can acquire an accountant's service. For example, you can acquire a new car. In a broad sense, Acquisition can mean the act of taking ownership or possession of something. There Read this Term also aligns with Donaldson’s broader ventures, including Feastables (snacks), Beast Philanthropy, and Beast Games, a reality competition series on Amazon Prime Video.

Jeff Housenbold, CEO of Beast Industries, said in a statement: “This acquisition positions us to meet our audiences where they are, with practical, technology-driven solutions that can transform their financial futures for the better.”