Google’s $23 billion acquisition of Wiz fails, marking its largest unsuccessful deal.
Wiz rejects Google’s record-breaking offer, shaking up the tech acquisition landscape.
The collapse of Google’s Wiz deal highlights potential strategic misalignments.
Alphabet, Google's parent company, is smashing records due to cloud and ad services.
Google's largest ever unsuccessful
acquisition bid, for cybersecurity firm Wiz, collapses. But why did the $23
billion deal fall through and what does it mean for both companies?
Google, the tech behemoth known for
snapping up promising startups like they’re going out of style, just hit an
unexpected snag. In what would have been the largest acquisition in its
history, Google's $23 billion offer to buy cybersecurity firm Wiz was rejected.
This surprising turn of events has left
many in the tech and finance worlds scratching their heads.
Google’s Acquisitive Appetite: A Brief
History
Google has a well-documented history of
acquiring companies to bolster its tech arsenal. From the $12.5 billion
acquisition of Motorola Mobility in 2012 to the more recent $2.1 billion
purchase of Fitbit, Google usually gets what it wants. These strategic buys
have helped Google maintain its dominance in various tech sectors, from
hardware to health.
However, Wiz has bucked this trend. The
cybersecurity startup, founded by former Microsoft engineers, has grown rapidly
and gained significant traction in the industry. This made it a prime target
for Google's expansion into cybersecurity, a sector of increasing importance
given the rising number of cyber threats and the coming rise of quantum
computing. Yet, despite Google's usual success in acquiring its targets, Wiz
has decided to walk away from the deal.
The Wiz Deal: What Went Wrong?
The deal's collapse is as significant as
it is unexpected. Sources suggest that strategic disagreements played a major
role. While Google viewed Wiz as a valuable addition to its Google Cloud
division, offering enhanced security features to its clients, Wiz's leadership
was concerned about maintaining its autonomy and culture.
Wiz CEO Assaf Rappaport (LinkedIn).
In a memo, Wiz CEO Assaf Rappaport
said of the failed deal, “I know the last week has been intense, with the buzz
about a potential acquisition. While we are flattered by offers we have
received, we have chosen to continue on our path to building Wiz. Saying no to
such humbling offers is tough, but with our exceptional team, I feel confident
in making that choice.”
Additionally, there were reports of
internal disagreements within Wiz regarding the direction of the company
post-acquisition. For a startup experiencing such rapid growth and success, the
idea of being subsumed into a corporate giant like Google might have seemed
stifling. Wiz's decision to stay independent indicates a strong belief in its
vision and capabilities to thrive without Google's backing.
Impact on the Cybersecurity Landscape
This rejection isn't just a minor blip
on Google's radar; it's a significant event in the broader cybersecurity
market. Google's intent to acquire Wiz for such a staggering amount underscores
the importance of cybersecurity in today's digital age. The failure of this
deal could lead to increased interest and investment in other promising
cybersecurity firms as Google and its competitors look for alternatives.
For Wiz, the decision to remain
independent could bolster its reputation in the cybersecurity community. It
sends a strong message that the company believes in its potential to make a
significant impact without needing to be absorbed by a larger entity. This
could attract more clients who value innovation and a fresh approach to
cybersecurity.
What's Next for Google and Wiz?
For Google, this setback may be a
catalyst for re-evaluating its acquisition strategies. While the company has
had a good run in acquiring firms to strengthen its various divisions, the
failure to secure Wiz might lead to more cautious and considered approaches in
the future. Google may also turn its attention to smaller, less established
firms that are more amenable to acquisition.
On the other hand, Wiz now faces the
challenge of living up to the expectations set by its decision to reject
Google’s offer. The startup will need to continue innovating and proving that
it can compete with both independent firms and those backed by tech giants. If
Wiz can maintain its growth trajectory and continue to deliver top-notch
cybersecurity solutions, it will validate its decision to go it alone.
A Bold Decision or a Missed Opportunity?
Business as usual at Wiz?
The collapse of Google's $23 billion bid
for Wiz is a notable event in the tech acquisition landscape. It challenges the
assumption that every startup has its price and highlights the importance of
strategic alignment and cultural fit in successful mergers and acquisitions.
Whether Wiz's decision will be seen as a bold move that paid off or a missed
opportunity remains to be seen. What is clear, however, is that the
cybersecurity industry is more dynamic and competitive than ever.
Google's largest ever unsuccessful
acquisition bid, for cybersecurity firm Wiz, collapses. But why did the $23
billion deal fall through and what does it mean for both companies?
Google, the tech behemoth known for
snapping up promising startups like they’re going out of style, just hit an
unexpected snag. In what would have been the largest acquisition in its
history, Google's $23 billion offer to buy cybersecurity firm Wiz was rejected.
This surprising turn of events has left
many in the tech and finance worlds scratching their heads.
Google’s Acquisitive Appetite: A Brief
History
Google has a well-documented history of
acquiring companies to bolster its tech arsenal. From the $12.5 billion
acquisition of Motorola Mobility in 2012 to the more recent $2.1 billion
purchase of Fitbit, Google usually gets what it wants. These strategic buys
have helped Google maintain its dominance in various tech sectors, from
hardware to health.
However, Wiz has bucked this trend. The
cybersecurity startup, founded by former Microsoft engineers, has grown rapidly
and gained significant traction in the industry. This made it a prime target
for Google's expansion into cybersecurity, a sector of increasing importance
given the rising number of cyber threats and the coming rise of quantum
computing. Yet, despite Google's usual success in acquiring its targets, Wiz
has decided to walk away from the deal.
The Wiz Deal: What Went Wrong?
The deal's collapse is as significant as
it is unexpected. Sources suggest that strategic disagreements played a major
role. While Google viewed Wiz as a valuable addition to its Google Cloud
division, offering enhanced security features to its clients, Wiz's leadership
was concerned about maintaining its autonomy and culture.
Wiz CEO Assaf Rappaport (LinkedIn).
In a memo, Wiz CEO Assaf Rappaport
said of the failed deal, “I know the last week has been intense, with the buzz
about a potential acquisition. While we are flattered by offers we have
received, we have chosen to continue on our path to building Wiz. Saying no to
such humbling offers is tough, but with our exceptional team, I feel confident
in making that choice.”
Additionally, there were reports of
internal disagreements within Wiz regarding the direction of the company
post-acquisition. For a startup experiencing such rapid growth and success, the
idea of being subsumed into a corporate giant like Google might have seemed
stifling. Wiz's decision to stay independent indicates a strong belief in its
vision and capabilities to thrive without Google's backing.
Impact on the Cybersecurity Landscape
This rejection isn't just a minor blip
on Google's radar; it's a significant event in the broader cybersecurity
market. Google's intent to acquire Wiz for such a staggering amount underscores
the importance of cybersecurity in today's digital age. The failure of this
deal could lead to increased interest and investment in other promising
cybersecurity firms as Google and its competitors look for alternatives.
For Wiz, the decision to remain
independent could bolster its reputation in the cybersecurity community. It
sends a strong message that the company believes in its potential to make a
significant impact without needing to be absorbed by a larger entity. This
could attract more clients who value innovation and a fresh approach to
cybersecurity.
What's Next for Google and Wiz?
For Google, this setback may be a
catalyst for re-evaluating its acquisition strategies. While the company has
had a good run in acquiring firms to strengthen its various divisions, the
failure to secure Wiz might lead to more cautious and considered approaches in
the future. Google may also turn its attention to smaller, less established
firms that are more amenable to acquisition.
On the other hand, Wiz now faces the
challenge of living up to the expectations set by its decision to reject
Google’s offer. The startup will need to continue innovating and proving that
it can compete with both independent firms and those backed by tech giants. If
Wiz can maintain its growth trajectory and continue to deliver top-notch
cybersecurity solutions, it will validate its decision to go it alone.
A Bold Decision or a Missed Opportunity?
Business as usual at Wiz?
The collapse of Google's $23 billion bid
for Wiz is a notable event in the tech acquisition landscape. It challenges the
assumption that every startup has its price and highlights the importance of
strategic alignment and cultural fit in successful mergers and acquisitions.
Whether Wiz's decision will be seen as a bold move that paid off or a missed
opportunity remains to be seen. What is clear, however, is that the
cybersecurity industry is more dynamic and competitive than ever.
Louis Parks has lived and worked in and around the Middle East for much of his professional career. He writes about the meeting of the tech and finance worlds.
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Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
Recorded live at FMLS:25, this executive interview features Hannah Hill, Head of Brand and Sponsorship at AXI, in conversation with Finance Magnates, following AXI’s win for Most Innovative Broker of the Year 2025.
In this wide-ranging discussion, Hannah shares insights on:
🔹What winning the Finance Magnates award means for AXI’s credibility and innovation
🔹How the launch of AXI Select, the capital allocation program, is redefining industry standards
🔹The development and rollout of the AXI trading app across multiple markets
🔹Driving brand evolution alongside technological advancements
🔹Encouraging and recognizing teams behind the scenes
🔹The role of marketing, content, and social media in building product awareness
Hannah explains why standout products, strategic branding, and a focus on innovation are key to growing visibility and staying ahead in a competitive brokerage landscape.
🏆 Award Highlight: Most Innovative Broker of the Year 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #MostInnovativeBroker #TradingTechnology #FinTech #Brokerage #ExecutiveInterview #AXI
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We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
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We close with a practical question: how retail investors can actually use AI without falling into common traps.
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We start with Dor’s reaction to the Summit and then move to broker growth and the quick wins brokers often overlook. Dor shares where he sees “blue ocean” growth across Asian markets and how local client behaviour shapes demand.
We also discuss the rollout of AI across investment research. Dor gives real examples of how automation and human judgment meet at Bridgewise — including moments when analysts corrected AI output, and times when AI prevented an error.
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We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
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In this interview, Brendan explains the reasoning behind his position. He walks through the message he believes many firms avoid: that the current prop trading model is too dependent on fees, too loose on risk, and too confusing for retail audiences.
We discuss why he thinks the model grew fast, why it may run into walls, and what he believes is needed for a cleaner, more responsible version of prop trading.
This is Brendan at his frankest — sharp, grounded, and very clear about what changes are overdue.
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Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
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🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
#FMLS25 #FinanceMagnates #BestConnectivity #TradingTechnology #UltraLowLatency #FinTech #Brokerage #ExecutiveInterview
Recorded live at FMLS:25 London, this executive interview features Elina Pedersen, in conversation with Finance Magnates, following her company’s win for Best Connectivity 2025.
🔹In this wide-ranging discussion, Elina shares insights on:
🔹What winning a Finance Magnates award means for credibility and reputation
🔹How broker demand for stability and reliability is driving rapid growth
🔹The launch of a new trade server enabling flexible front-end integrations
🔹Why ultra-low latency must be proven with data, not buzzwords
🔹Common mistakes brokers make when scaling globally
🔹Educating the industry through a newly launched Dealers Academy
🔹Where AI fits into trading infrastructure and where it doesn’t
Elina explains why resilient back-end infrastructure, deep client partnerships, and disciplined focus are critical for brokers looking to scale sustainably in today’s competitive market.
🏆 Award Highlight: Best Connectivity 2025
👉 Subscribe to Finance Magnates for more executive interviews, industry insights, and exclusive coverage from the world’s leading financial events.
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In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
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We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
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#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights
In this video, we take an in-depth look at @BlueberryMarketsForex , a forex and CFD broker operating since 2016, offering access to multiple trading platforms, over 1,000 instruments, and flexible account types for different trading styles.
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You’ll learn about available instruments across forex, commodities, indices, share CFDs, and crypto CFDs, along with leverage options, minimum and maximum trade sizes, and how Blueberry structures its Standard and Raw accounts.
We also explain spreads, commissions, swap rates, swap-free account availability, funding and withdrawal methods, processing times, and what traders can expect from customer support and additional services.
Watch the full review to see whether Blueberry’s trading setup aligns with your experience level, strategy, and risk tolerance.
📣 Stay up to date with the latest in finance and trading. Follow Finance Magnates for industry news, insights, and global event coverage.
Connect with us:
🔗 LinkedIn: /financemagnates
👍 Facebook: /financemagnates
📸 Instagram: https://www.instagram.com/financemagnates
🐦 X: https://x.com/financemagnates
🎥 TikTok: https://www.tiktok.com/tag/financemagnates
▶️ YouTube: /@financemagnates_official
#Blueberry #BlueberryMarkets #BrokerReview #ForexBroker #CFDTrading #OnlineTrading #FinanceMagnates #TradingPlatforms #MarketInsights