The Cyprus Diaspora Forum’25 formally begins today (Thursday) with a series of panel discussions, following a welcome event held yesterday evening. The four-day forum, founded by Paul Lambis, brings together members of the Cypriot diaspora and representatives from Cyprus' public and private sectors.

The Forum is taking place at the Amara Hotel. It includes a mix of B2B and B2C activities, with panel discussions, keynote speeches, and networking sessions scheduled throughout the event.

Women Entrepreneurs Address Barriers to Leadership

A panel discussion titled “Women in Leadership: Breaking Barriers and Empowering Change” was held. The session focused on the challenges female entrepreneurs face, particularly in navigating gender bias and stereotypes in traditionally male-dominated sectors.

Key topics included strategies for turning setbacks into opportunities, the importance of a resilient entrepreneurial mindset, and the value of networking among women entrepreneurs.

The discussion also covered building clear and practical business plans. Andrea Badiola Mateos, Chief Commercial Officer at Finance Magnates, moderated the session.

Branding Strategies for a Competitive Market

This panel discussion focuses on “Marketing and Branding: Building Connections in a Crowded World.” The panel was moderated by Dora Christofi, Head of Marketing at Finance Magnates.

It explores the dynamic future of branding, emphasising the need for a proactive approach in today’s competitive business market.

The discussion covers how organisations can stay ahead of trends, the impact of data analytics and AI on brand communication, and the growing use of short-form content for time-sensitive promotions. Additionally, the panel addresses how personalised customer experiences and transparent communication contribute to building trust and enhancing brand perception.

Power of Art—Exploring Its Impact on Cypriot Society and Culture

The panel discussion focuses on the role of art and culture in Cypriot society. Speakers examine how artistic expression contributes to communication among diverse groups, and its relevance to social, economic, and political aspects of Cyprus.

The session also addresses institutional involvement in cultural support and the potential for Cyprus to be promoted as a location for the arts. Participants represent a range of disciplines and geographic backgrounds.

Forum Attracts Global Business Interest

The opening day included participation from Cypriot professionals based abroad, alongside local businesses seeking international connections. The forum has also attracted interest from investors and individuals assessing economic sectors in Cyprus.

According to organisers, the event serves to highlight Cyprus as a location for investment and business development, while also acknowledging the involvement of the diaspora in external engagement.

Attendees include figures from government, academia, media, and civil society, as well as individuals with ongoing links to Cyprus through residence or heritage.