As Exness continues to expand across Sub-Saharan Africa, the opening of its new Cape Town office highlights the company’s long-term commitment to the region.
We spoke with Nima Siar, Head of Partnership and Business Development Initiatives at Exness, about why partnerships remain central to the company’s growth strategy, how regulation helps build trust, and how Africa’s entrepreneurial spirit is shaping the future of trading.
Exness is already a major global broker. Why invest further in Sub-Saharan Africa, and why now?
Africa is one of the most dynamic regions for financial growth. What we are seeing is not just expansion but the rise of an informed and ambitious generation that values access, control, and fairness in the way they trade.
Our presence in Sub-Saharan Africa is not new, as we have been supporting traders in the region for several years. We are now taking the next step, establishing a physical presence, investing in local talent, and strengthening our relationships with partners and communities.
This moment is about building on those connections through people, infrastructure, and expertise that will support traders for the long term. The region’s trading community is growing quickly and becoming more sophisticated. By investing now, we ensure that Exness continues to meet these evolving expectations with professionalism and transparency.
How important is regulation in your approach to expanding across the region?
Regulation is essential. In markets where unlicensed brokers have often focused on short-term gains, strong oversight creates the structure needed for trust and long-term growth.
We see regulation not as a limitation but as a framework that protects traders and strengthens the entire industry. This is why we work closely with regulators to understand local conditions, ensure full compliance, and help raise the overall standards of the market.
More specifically, Exness has a Financial Services Provider (FSP) license and an Over-the-Counter Derivative Provider (ODP) license.
For us, expanding responsibly means working hand in hand with local authorities, maintaining transparency, and helping create a trading environment where confidence is built through accountability.
Partnerships are central to your growth model. How do they shape Exness’ growth in Sub-Saharan Africa?
Partnerships are built on mutual trust and shared ambition. Our partners act as local ambassadors for Exness, bringing cultural understanding, credibility, and strong market knowledge. In return, we provide a globally trusted platform and transparent trading conditions.
We understand that every partner has a unique business model, so our approach is always flexible. We offer two main pathways:
Introducing Broker (Revenue share model): Ideal for relationship builders such as coaches, mentors, and community leaders. They focus on education and long-term client support, earning a sustainable, lifetime revenue share based on client activity.
Affiliate Program (CPA, Cost per action model): Designed for digital professionals, from financial content creators to blog owners. They specialize in generating traffic and building social media groups around the finance industry, preferring fixed, high payouts that can be reinvested to grow their campaigns. Our daily CPA model supports exactly that.
Both programs are built to help partners grow on their own terms. They are supported by transparent structures, real-time assistance, and reliable systems that create confidence and long-term success.
How much of Exness’ regional growth is driven by the local entrepreneurial spirit?
A great deal of it. South Africa boasts an impressive culture of entrepreneurship, one that is digital, resourceful, and ambitious. Our partnership programs build on that energy by offering structure, support, and credibility to help entrepreneurs grow their businesses.
Many of our partners are financial educators and community leaders, and through our programs, they gain access to business training, localized support, and globally competitive compensation. These tools help turn ideas into sustainable ventures and nurture a new generation of financial entrepreneurs across the region.
Ultimately, our partners are more than just collaborators. They are co-creators of a strong and mature trading ecosystem.
Looking ahead, what is Exness’ long-term vision for the region?
Our goal is to set new standards of transparency, technology, and trader experience across Sub-Saharan Africa. We want traders in the region to enjoy the same reliability, precision, and fairness found in the world’s most advanced markets.
With our physical presence in South Africa and continuous investment in partnerships, we are helping shape what a responsible and trader-focused broker looks like. By combining local expertise with global infrastructure, we are building a foundation of lasting trust that empowers both traders and partners to grow and succeed.
For Nima Siar, the mission is clear. As Exness continues to expand in Africa, its success will not be measured by size alone, but by how many people and businesses it helps move forward along the way.
