What is an ICO and why is content marketing for ICOs important?
Finance Magnates
Since Bitcoin was first introduced back in 2009, the frequently misunderstood world of Cryptocurrencies has exploded into the mainstream. There are now over 800 different types of cryptocurrency out there and with bizarre currency names such as “Psilocybin” and “The Vegan Initiative” floating around, it’s hard not to pay attention to the crypto market.
Indeed, with Bitcoin breaking records it seems the gold rush to uncover high returns is set to continue for a long time to come – but what’s fuelling the development of new cryptocurrencies? Well, that comes down to ICOs – lots and lots of ICOs. The question now remains; what is an ICO and why is content marketing for ICOs important?
What is an ICO?
One of the first things you need to know is that ICO stands for Initial Coin Offering. Essentially, an ICO is a clever fundraising tool in which a company attracts investors by trading future cryptocoins in exchange for cryptocurrencies of immediate, liquid value – usually Bitcoin or Ethereum. If the new cryptocurrency succeeds in the crypto market and appreciates in value – the investor makes a profit.
ICOs are popular both with companies looking to make money for an associated start-up project and investors searching for the next big crypto score. Although they are a relatively new concept, technologists believe they will become increasingly prevalent in the not so distant future as more determined start-ups look into the benefits of crypto as a source of crowdfunding.
Successfully marketing an ICO can be both challenging and rewarding. There are lots of things to consider, so what are the main challenges and how can they be overcome?
Marketing Challenge 1: Confusion
The cryptocurrency world is largely shrouded in confusion. While some people have a thorough understanding of crypto, others don’t understand the difference between Bitcoin and the Blockchain.
The good news is; a well-executed content marketing strategy will make crypto easier to understand. Clear, concise communication is of paramount importance if you want people to grasp the whole crypto and ICO idea – so here are a few things you can try.
Explainer blogs
Informative articles
Insightful infographics
Illustrations
Compelling video content
Presentations
Slideshares
Updated web content
Social media posts
Marketing Challenge 2: Tailoring Content
If you are talking to people with a breadth of digital currency knowledge, the aim is to market your ICO clearly without dumbing down your content so much that it looks amateurish or insulting. On the other hand, if you are communicating to people who are relatively new to the crypto world, it’s important to support the interests and experiences of your target audience.
Preparing and tailoring content that speaks to both sides of the spectrum is crucial – and with a strong content team behind you, this should be a walk in the park. As a rule, always streamline your PR and marketing materials so that you convey the same messages and avoid backlash.
Marketing Challenge 3: Compliance
Marketing is full of challenges, but when it comes to the finance sector, there’s no messing around. You absolutely don’t have a free reign when it comes to talking about cryptocurrencies and ICOs, so it’s essential to know what could leave you in trouble with regulatory giants such as CySEC, MiFID, the FCA and FSA. In order to get content for crypto right, you must:
Be transparent. Disclose all facts and don’t make misleading statements
Do not make promises or guarantees and never make recommendations
Avoid discussing specific investment products without disclosure statements
Keep up with the latest advice such as that issued by MiFID II
Learn the rules; some digital coins are actually ‘securities’, which are governed by a host of strict rules and regulations. Seeking legal advice is advisable.
If your ICO content marketing campaign is honest, transparent and to the point, you should stay on the right side of the law. Aim to be as factual as possible and explain the concept of your ICO. While giving data to demonstrate the value of investing in your company is usually OK, stating that your ICO will deliver high returns is absolutely not OK and may land you with more than a slap on your wrist.
Charlotte is a British writer and content marketing thought leader specialising in dynamic branding, social media marketing and content engagement. Responsible for a number of high profile brands and with 500+ articles published, her success lies within her originality, humour and hands on experience of the digital marketing world. Owner of www.charlisays.com and agency director atwww.contentworks.agency.
Since Bitcoin was first introduced back in 2009, the frequently misunderstood world of Cryptocurrencies has exploded into the mainstream. There are now over 800 different types of cryptocurrency out there and with bizarre currency names such as “Psilocybin” and “The Vegan Initiative” floating around, it’s hard not to pay attention to the crypto market.
Indeed, with Bitcoin breaking records it seems the gold rush to uncover high returns is set to continue for a long time to come – but what’s fuelling the development of new cryptocurrencies? Well, that comes down to ICOs – lots and lots of ICOs. The question now remains; what is an ICO and why is content marketing for ICOs important?
What is an ICO?
One of the first things you need to know is that ICO stands for Initial Coin Offering. Essentially, an ICO is a clever fundraising tool in which a company attracts investors by trading future cryptocoins in exchange for cryptocurrencies of immediate, liquid value – usually Bitcoin or Ethereum. If the new cryptocurrency succeeds in the crypto market and appreciates in value – the investor makes a profit.
ICOs are popular both with companies looking to make money for an associated start-up project and investors searching for the next big crypto score. Although they are a relatively new concept, technologists believe they will become increasingly prevalent in the not so distant future as more determined start-ups look into the benefits of crypto as a source of crowdfunding.
Successfully marketing an ICO can be both challenging and rewarding. There are lots of things to consider, so what are the main challenges and how can they be overcome?
Marketing Challenge 1: Confusion
The cryptocurrency world is largely shrouded in confusion. While some people have a thorough understanding of crypto, others don’t understand the difference between Bitcoin and the Blockchain.
The good news is; a well-executed content marketing strategy will make crypto easier to understand. Clear, concise communication is of paramount importance if you want people to grasp the whole crypto and ICO idea – so here are a few things you can try.
Explainer blogs
Informative articles
Insightful infographics
Illustrations
Compelling video content
Presentations
Slideshares
Updated web content
Social media posts
Marketing Challenge 2: Tailoring Content
If you are talking to people with a breadth of digital currency knowledge, the aim is to market your ICO clearly without dumbing down your content so much that it looks amateurish or insulting. On the other hand, if you are communicating to people who are relatively new to the crypto world, it’s important to support the interests and experiences of your target audience.
Preparing and tailoring content that speaks to both sides of the spectrum is crucial – and with a strong content team behind you, this should be a walk in the park. As a rule, always streamline your PR and marketing materials so that you convey the same messages and avoid backlash.
Marketing Challenge 3: Compliance
Marketing is full of challenges, but when it comes to the finance sector, there’s no messing around. You absolutely don’t have a free reign when it comes to talking about cryptocurrencies and ICOs, so it’s essential to know what could leave you in trouble with regulatory giants such as CySEC, MiFID, the FCA and FSA. In order to get content for crypto right, you must:
Be transparent. Disclose all facts and don’t make misleading statements
Do not make promises or guarantees and never make recommendations
Avoid discussing specific investment products without disclosure statements
Keep up with the latest advice such as that issued by MiFID II
Learn the rules; some digital coins are actually ‘securities’, which are governed by a host of strict rules and regulations. Seeking legal advice is advisable.
If your ICO content marketing campaign is honest, transparent and to the point, you should stay on the right side of the law. Aim to be as factual as possible and explain the concept of your ICO. While giving data to demonstrate the value of investing in your company is usually OK, stating that your ICO will deliver high returns is absolutely not OK and may land you with more than a slap on your wrist.
Charlotte is a British writer and content marketing thought leader specialising in dynamic branding, social media marketing and content engagement. Responsible for a number of high profile brands and with 500+ articles published, her success lies within her originality, humour and hands on experience of the digital marketing world. Owner of www.charlisays.com and agency director atwww.contentworks.agency.
IronFX Celebrates 15 Years of Creating Strong Partnerships
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
