ATFX Connect Appoints Steve Whittet as Institutional Sales Director

Steve Whittet who is a well-known and highly respected figure in the FX Market previously Head of Institutional at ADSS and GKFX, has joined ATFX Connect, the global brokerage with a presence in various countries across the globe.

Steve has a wealth of knowledge and experience of the institutional market, having held Senior positions previously at various Banks and Brokerage houses.

He will be utilising his experience at ATFX Connect to help increase the company’s client base through new acquisitions, and intends to add his expertise in helping the company's new Agency Business offering.

Steve brings broad experience in best-in-class Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term, Risk Management Risk Management One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, One of the most common terms utilized by brokers, risk management refers to the practice of identifying potential risks in advance. Most commonly, this also involves the analysis of risk and the undertaking of precautionary steps to both mitigate and prevent for such risk.Such efforts are essential for brokers and venues in the finance industry, given the potential for fallout in the face of unforeseen events or crises. Given a more tightly regulated environment across nearly every asset class, Read this Term solutions, management of the daily FX sales operations, regulations and technology for international clients.

Having previously worked at some of the world's foremost trading houses, Steve has gained extensive knowledge In dealing with institutional clients, setting up agency business and acquiring new customers for margin and give-up business.

ATFX Connect is now entering into a new phase of growth, which will see the broker expand its geographical footprint across Asia, Europe, Latin America and the Middle East, as well as enhance its product offering.

Expansion into Asia, Europe, Latin America and the Middle East is a key part of the firm’s long- term vision for the firm. ATFX Connect existing clients will benefit from our new hires, product offering and we are excited to reach out and provide our services to a new client base.

In March 2021, ATFX Connect launched its Agency Business to meet growing demand.

Commenting on the recent hire Matt Porter, Head of Operations at ATFX Connect, said Mr Steve Whittet, who has a 25-year Career in the sector and has served in senior roles at both Banks/Brokers collecting experience in client relations, institutional sales, would play a key role in accelerating the global growth of ATFX Connect. His appointment is a further sign of ATFX Connect’s ongoing commitment to expansion and will support the accelerated growth of the many opportunities that are in the pipeline.

ATFX Connect are proud to announce that it’s year on year total volumes between Q1 2020 and Q1 2021, have grown exponentially and with the introduction of the Agency business we would expect this to continue.

Steve’s quote: “I am excited to be joining ATFX Connect at this exciting time of growth for the business,” “This is an exciting opportunity to further develop ATFX Connect’s commitment to expand the business into Asia, Europe, Latin America and the Middle East.”

Steve Whittet brings his wealth of knowledge of the Forex and Financial markets to the firm. During his 25 years career he has worked across both Banks and Brokers with a strong track record of growing a business. Previously Steven has held Senior Managerial roles in FX Sales at ICAP, Commonwealth Bank of Australia, Nomura and RBC, and in recent years at Gain Capital, Think Markets, ADS and GKFX.

ATFX Connect

Back in 2019, ATFX stepped into the Institutional arena with the launch of its Multi-Access platform ATFX Connect. The management’s vision was to expand the broker’s global presence and continue to provide award-winning liquidity and customer service to clients within the Institutional community.

With the focus on the professional Investor, the ATFX Connect platform is designed to provide an efficient automated trading venue that delivers tailored liquidity solutions to Hedge Funds, Asset Managers, Brokers, Private Banks, and other financial institutions.

ATFX

ATFX is an award-winning FX/CFD broker with a global presence offering customer support in over 15 languages. With over 200 tradable financial assets, including forex, cryptocurrency, precious metals, energy, indices, and shares traded as CFDs, ATFX is regulated by the UK’s Financial Conduct Authority (FCA), the Cyprus Securities and Exchange Commission (CySEC) in Cyprus, the Financial Services Commission (FSC) in Mauritius, and the Financial Services Authority (FSA) in Saint Vincent and the Grenadines.