The average FX trader can be complicated but generally is searching for the same overarching services out of a broker.
Bloomberg
What do traders really want? The multi-trillion dollar question - this article discusses how to identify individual client needs and how to actively address them, in order to improve the performance of the brokerage whilst simultaneously improving the client trading experience.
The theory of the highly esteemed (!) Hollywood movie ‘What Women Want’ states that after electrocuting oneself, one will have the ability to hear peoples’ inner thoughts.
The challenge for brokers and IBs begins in identifying the client's requirements
Let’s put ourselves in the position of an electrocuted Mel Gibson who after dropping the hairdryer down the sink, has the magical ability to hear voices inside women’s heads. His character emancipated significantly once he listened to and understood the minds of the woman around him.
For any broker, the optimal and simple two-step formula is to 1) listen carefully to clients and then to 2) act accordingly. Quite simply if they don’t like a brokerage, they leave.
So what do they say?
Luckily our traders are able to communicate in an open and transparent way regarding their views and opinions on trading. If they like a specific tradable instrument, they trade it. If they don’t like a specific competition, they won’t participate.
With great advancements in reporting, brokers and IBs are able to understand in some depth the behaviours of different groups of traders, and armed with this information it is then the duty of the broker to optimize.
What do traders really want and how can brokers meet their every desire? Here are the top 7 factors, according to senior support staff at FXPRIMUS, who are dedicated to ensuring their clients receive only the best trading experience.
1. Education
Novice traders want to learn to navigate the markets and experienced traders want timely and accurate information in order to help with their trading decisions.
If you are a brokerage or an IB, ask yourself what kind of education you are providing to your clients and, are your tools reaching the right people? One-on-one approaches are also extremely effective in providing knowledge and confidence to your traders. Excellent trainers are an excellent investment for your firm.
2. Trader Tools
Empower your traders with the tools to help them make precise trades according to their chosen trading strategy. With a huge range of trader tools to choose from including calculators, alarms and more, brokerages can arm their traders for battle on the trading field. Also consider which platform your clients are using to trade? Ensure that it is user friendly, easily accessible and extremely efficient.
3. Customer Service
Iis Rosiva Merrylin, Business Development Manager at FXPRIMUS
Seems simple, but by offering skilled support to traders, you are empowering your clientele. Your support team should be extremely well versed on the markets and on the trading mechanisms available to help their clients on their path to potentially becoming a successful trader.
4. Safety
Transparency is the best policy
Should your clients worry that your brokerage will go into bankruptcy should an unforeseen economic event ‘hit the fan,’ so to speak? Replace metaphor with action and put real mechanisms in place to protect your clients’ investment, then communicate to them regarding what you have done.
5. Execution
Traders want to know that the point at which they initiate a trade, is the point at which the trade is truly made. Or put simply, instant execution with no slippage. It is worth investing in the relevant technologies and global servers in order to ensure that this happens - as even tiny delays can cost both the client and the brokerage dearly.
6. Spreads
Are your spreads as tight as they can be? This is a critical measure that brokers and IBs must offer in order to ensure retention of traders as well as acquisition.
7. Money, money, money
No surprises here! This is the ultimate motivation for traders of all creeds, portfolio sizes and ethnicities. Who amongst your clientele is successfully making money and what are their tips?
Share success stories and tips with your clients. This is not only a confidence-building measure, but a practical approach to showing your clients that you can help them on the road to success.
Money is a joint motivation for both clients and the brokerage. In the brokerage’s efforts to be financially successful, staff must also ensure that no short cuts are made on regulatory requirements, no matter how high the cost.
Transparency is the best policy here – be open and honest with the client about your offerings, both on internal and external fora.
This article was written by Helen Astaniou, PR & Marketing Communications Manager at FXPRIMUS.com. Contact her at helen.astaniou@fxprimus.com. The author wishes to thank Kevin de Silva, Head of Sales Asia & Iis Rosiva Merrylin, Business Development Manager, for their insight and input into this article.
What do traders really want? The multi-trillion dollar question - this article discusses how to identify individual client needs and how to actively address them, in order to improve the performance of the brokerage whilst simultaneously improving the client trading experience.
The theory of the highly esteemed (!) Hollywood movie ‘What Women Want’ states that after electrocuting oneself, one will have the ability to hear peoples’ inner thoughts.
The challenge for brokers and IBs begins in identifying the client's requirements
Let’s put ourselves in the position of an electrocuted Mel Gibson who after dropping the hairdryer down the sink, has the magical ability to hear voices inside women’s heads. His character emancipated significantly once he listened to and understood the minds of the woman around him.
For any broker, the optimal and simple two-step formula is to 1) listen carefully to clients and then to 2) act accordingly. Quite simply if they don’t like a brokerage, they leave.
So what do they say?
Luckily our traders are able to communicate in an open and transparent way regarding their views and opinions on trading. If they like a specific tradable instrument, they trade it. If they don’t like a specific competition, they won’t participate.
With great advancements in reporting, brokers and IBs are able to understand in some depth the behaviours of different groups of traders, and armed with this information it is then the duty of the broker to optimize.
What do traders really want and how can brokers meet their every desire? Here are the top 7 factors, according to senior support staff at FXPRIMUS, who are dedicated to ensuring their clients receive only the best trading experience.
1. Education
Novice traders want to learn to navigate the markets and experienced traders want timely and accurate information in order to help with their trading decisions.
If you are a brokerage or an IB, ask yourself what kind of education you are providing to your clients and, are your tools reaching the right people? One-on-one approaches are also extremely effective in providing knowledge and confidence to your traders. Excellent trainers are an excellent investment for your firm.
2. Trader Tools
Empower your traders with the tools to help them make precise trades according to their chosen trading strategy. With a huge range of trader tools to choose from including calculators, alarms and more, brokerages can arm their traders for battle on the trading field. Also consider which platform your clients are using to trade? Ensure that it is user friendly, easily accessible and extremely efficient.
3. Customer Service
Iis Rosiva Merrylin, Business Development Manager at FXPRIMUS
Seems simple, but by offering skilled support to traders, you are empowering your clientele. Your support team should be extremely well versed on the markets and on the trading mechanisms available to help their clients on their path to potentially becoming a successful trader.
4. Safety
Transparency is the best policy
Should your clients worry that your brokerage will go into bankruptcy should an unforeseen economic event ‘hit the fan,’ so to speak? Replace metaphor with action and put real mechanisms in place to protect your clients’ investment, then communicate to them regarding what you have done.
5. Execution
Traders want to know that the point at which they initiate a trade, is the point at which the trade is truly made. Or put simply, instant execution with no slippage. It is worth investing in the relevant technologies and global servers in order to ensure that this happens - as even tiny delays can cost both the client and the brokerage dearly.
6. Spreads
Are your spreads as tight as they can be? This is a critical measure that brokers and IBs must offer in order to ensure retention of traders as well as acquisition.
7. Money, money, money
No surprises here! This is the ultimate motivation for traders of all creeds, portfolio sizes and ethnicities. Who amongst your clientele is successfully making money and what are their tips?
Share success stories and tips with your clients. This is not only a confidence-building measure, but a practical approach to showing your clients that you can help them on the road to success.
Money is a joint motivation for both clients and the brokerage. In the brokerage’s efforts to be financially successful, staff must also ensure that no short cuts are made on regulatory requirements, no matter how high the cost.
Transparency is the best policy here – be open and honest with the client about your offerings, both on internal and external fora.
This article was written by Helen Astaniou, PR & Marketing Communications Manager at FXPRIMUS.com. Contact her at helen.astaniou@fxprimus.com. The author wishes to thank Kevin de Silva, Head of Sales Asia & Iis Rosiva Merrylin, Business Development Manager, for their insight and input into this article.
X Open Hub's Liquidity Solution Redefines Trading Standards
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Sherwan Zeybo | FXGT | Executive Interviews
Sherwan Zeybo | FXGT | Executive Interviews
Sherwan Zeybo | FXGT | Executive Interviews
Sherwan Zeybo | FXGT | Executive Interviews
In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In this video, Sherwan Zeybo, Head of Business Development at @fxgtofficial , discusses the growth and development of the CFD broker since its inception in 2019. Starting with a small team, FXGT has expanded to over 280 employees and obtained multiple licenses across various jurisdictions. Sher highlights the broker's commitment to providing security, transparency, and a comprehensive trading environment for clients. Sherwan also mentions upcoming developments, including a new trading app and a web trading platform, as well as a copy trading and social trading platform.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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In our discussion with Rhonda K. Müller, CEO of Muinmos, during iFX EXPO International, she covered regulatory changes impacting the trading industry, particularly focusing on new frameworks like MICA and Dora. She highlights the positive effects of regulation, such as increased order and transparency, and predicts that these changes will ignite more competition in the crypto market. Rhonda also touches on the rising trend of prop trading and anticipates future regulations in this area to ensure legitimacy. Finally, she shares Mooz's commitment to digitization and connectivity, aiming to provide comprehensive solutions from investor protection to risk profiling.
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Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
Tom Higgins | Gold-i
In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
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In this interview, Tom Higgins, CEO of Gold-i, discusses the convergence of crypto and FX liquidity. He explains the challenges of accessing crypto liquidity and how different execution methods, such as iceberg orders, help manage large transactions. Tom addresses the impact of AI in trading, emphasizing its use in sentiment analysis and trading pattern recognition. He also talks about the significance of Bitcoin ETFs in boosting institutional confidence in crypto markets. Lastly, Tom outlines the growth and future plans for Gold-i, focusing on enhancing their Matrix Net technology and expanding their role in crypto liquidity aggregation.
#financemagnates #CryptoLiquidity #FXLiquidity #AIinTrading #BitcoinETF #TradingTechnology
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Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
Throwback to FMLS:23 | FMvoices
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
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Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ At the same time, it's a throwback to our very successful FMLS:23 and we want to give out a special thank you to everyone who took the time to talk to us during the busy hours of the expo!
Ugnė B., payabl.
Joe Pelley, ActivTrades
William Thomas, BVNK
Got FOMO? Register now and secure your spot to the most premium financial event of London 🔗 https://events.financemagnates.com/EmKzD?utm_source=linkedin&utm_campaign=FMvoices-FMLS23&utm_medium=video&RefId=FMvoices+FMLS23
#fmls24 #fmls24 #fmls #fmevents #London #networking #financesummit
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
Subscribe to our YouTube channel for more!
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24
FMvoices are here to confirm all the great things you've heard about our events ✨ #fmevents #fmls24