sports-sponsorship
eToro Extends Deal with Dutch Club AZ Alkmaar as Betting Brands to Exit Premier League
- The company spent $10.7 million on sports sponsorships in 2024–25.
- In the UK, the upcoming ban on front-of-shirt betting ads is opening doors for non-betting sponsors.
Monday, 02/06/2025 | 12:39 GMT by
Tareq Sikder
Football Sponsorship Shake-Up: CFDs Brokers Could Score as Betting Brands Get Benched
- Matt House, CEO of SportQuake, told FinanceMagnates.com the ban on betting brands as shirt sponsors of Premier League teams will open “a buying opportunity for non-betting brands.”
- Currently, 11 Premier League teams have betting brands as their main shirt sponsor.
Tuesday, 27/05/2025 | 13:55 GMT by
Arnab Shome
Bitpanda Onboards Another Brand Ambassador: This Time a French Tennis Player
- The partnership came ahead of the upcoming French Open tournament.
- In 2024, the tournament reached a television audience of approximately 318 million viewers, making it the most-watched tennis event globally.
Friday, 23/05/2025 | 08:58 GMT by
Arnab Shome
Prop Firm Hola Prime Names NBA Star Karl-Anthony Towns as First Sports Ambassador
- The proprietary trading firm launched a new campaign, alongside its partnership with Towns.
- Five-time All-Star Towns represents the campaign featuring a video comparing athletes’ and traders’ mindsets.
Tuesday, 13/05/2025 | 14:10 GMT by
Tareq Sikder
Public Joins Aston Martin Aramco F1; Launches Fractional Bond Trading
- The partnership features branding on the AMR25 halo during races in Miami, Austin, and Las Vegas.
- Aston Martin Aramco has also taken an equity stake in Public as part of the agreement.
Thursday, 24/04/2025 | 15:53 GMT by
Tareq Sikder
With Girona FC Deal Extended, Axi Confirms Two-Season Renewal with Esporte Clube Bahia
- The broker's renewed deal with Bahia includes logo placement on the players’ shorts.
- City Football Group’s 90%-owned Bahia qualified for Libertadores; deal terms with Axi undisclosed.
Thursday, 10/04/2025 | 09:30 GMT by
Tareq Sikder
INFINOX Sponsors Porsche Cup Brazil Following Casagrande's Appointment as Brand Ambassador
- The first race featuring INFINOX branding took place at Autódromo Velocitta.
- The partnership includes branding, VIP experiences, media content, and business networking.
Wednesday, 02/04/2025 | 15:29 GMT by
Tareq Sikder
Following a Cricket Partnership, CFI Teams Up with Kuwait Basketball Association for 2025 Season
- The firm will engage fans through digital and in-venue activations, including contests and MVP recognitions.
- Earlier, CFI Sponsored the Arabian Gulf Cup and Participated in Ya Hala Shopping Festival in Kuwait.
Wednesday, 26/03/2025 | 11:12 GMT by
Tareq Sikder
zondacrypto Expands Cycling Sponsorships with Tiffany Cromwell Following CySEC License
- The firm has appointed the brand ambassador following its sponsorship of the Canyon/SRAM zondacrypto team.
- The company is broadening its European presence through partnerships beyond its Polish market.
Monday, 24/03/2025 | 15:27 GMT by
Tareq Sikder
Hantec Markets Expands Football Ties with Fortaleza EC Following Atlético de Madrid Partnership
- The company’s brand will be displayed on Fortaleza EC’s team kit for the upcoming seasons.
- Earlier, the firm became Atlético de Madrid's official online trading partner in LatAm.
Thursday, 13/03/2025 | 14:03 GMT by
Tareq Sikder
Bithumb Signs Sponsorship with FC Seoul as South Korean Firm Turns to Ripple Custody
- The sponsorship includes marketing activities and match-day promotions, starting with the first home game.
- In a separate development, South Korea's BDACS adopts Ripple Custody for institutional clients.
Friday, 28/02/2025 | 10:25 GMT by
Tareq Sikder
OneRoyal Partners with Diego Forlán as Ambassador Following AI Analytics Collaboration
- Specific details of the partnership's impact on OneRoyal’s offerings remain undisclosed.
- Recently, the firm partnered with Acuity Trading to integrate AI tools into its platform.
Wednesday, 26/02/2025 | 11:46 GMT by
Tareq Sikder
OANDA Extends Partnership with New York Red Bulls, Boosts Event Opportunities
- The New York Red Bulls have partnered with OANDA, the Official Forex Trading Partner, since 2022.
- The firm will create additional content for Red Bulls supporters and sponsor various team segments.
Wednesday, 19/02/2025 | 13:02 GMT by
Tareq Sikder
Vantage Signs Multi-Year Deal as Official Partner of Scuderia Ferrari HP in Formula 1
- The agreement includes Vantage’s branding within Ferrari’s Formula 1 operations and platforms.
- Meanwhile, the firm has launched multi-currency support and integrated TradingView.
Thursday, 06/02/2025 | 09:24 GMT by
Tareq Sikder
Barclays Bowls Into Cricket History with Lord's Deal in Melbourne
- The bank becomes the principal partner of Lord's Cricket Ground in a multi-year deal focusing on grassroots development.
- The partnership aims to make cricket more accessible to 10,000 young people by 2028.
Monday, 27/01/2025 | 09:10 GMT by
Damian Chmiel
Revolut Kicks Off First Women’s Football Partnership with Manchester City
- The partnership includes Revolut branding on Manchester City Women's training kit sleeve.
- A Revolut takeover is scheduled for the City v Chelsea game at the Etihad Stadium in March.
Thursday, 16/01/2025 | 13:51 GMT by
Tareq Sikder
Bybit Ends $150 Million Sponsorship as Red Bull Faces Shifts for 2025
- Sergio Perez’s contract with Red Bull ends after the 2024 season, with Liam Lawson replacing him for 2025.
- The Securities Commission of Malaysia recently directed the exchange to halt its operations in the country.
Thursday, 02/01/2025 | 16:24 GMT by
Tareq Sikder
CFI Targets Cricket's 2.5 Billion Fans With MI Cape Town Deal
- The company signed a partnership as the official online trading partner of the South African cricket team.
- The deal includes jersey branding and exclusive fan experiences following CFI's recent launch in the country.
Wednesday, 18/12/2024 | 07:47 GMT by
Damian Chmiel
Culture Capital Teams Up with PSG as Exclusive Asian Forex Partner
- The deal marks the broker's first sports sponsorship, including PSG branding and matchday assets.
- The club had partnerships with CFI until June 2026 and with HotForex for the 2021/22 season.
Tuesday, 17/12/2024 | 10:33 GMT by
Tareq Sikder
XTB Steps into the Ring with Tyson Fury for Historic Rematch and 2025
- The partnership includes prominent brand placement during the December 21 fight and extends through next year.
- “The last fight was a battle, but this rematch will be a war,” the popular boxing star commented.
Monday, 16/12/2024 | 13:29 GMT by
Damian Chmiel
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