sports-sponsorship
STARTRADER Lands NBA Partnership as Financial Firms Compete for Basketball Exposure
- The Dubai-based broker joins league's roster of official partners, including Robinhood and TMGM.
- The new deal includes arena signage, broadcast placements, and social impact programs through the 2025-26 season.
Thursday, 08/01/2026 | 07:41 GMT by
Damian Chmiel
“Official Fintech Partner”: FX Firms Found Value in Sports Beyond Just Branding
- Firms like Airwallex, Corpay and others are entering sponsorship deals with sports organisations and also becoming their FX payment partners.
- “Fees for these deals are directly linked to the amount of FX flow the sports organisation has,” said SportQuake’s CEO.
Monday, 05/01/2026 | 11:47 GMT by
Arnab Shome
eToro Sponsors Djurgårdens IF as Nordic Stock Access Expands for Retail Clients
- First non-Nordic fintech offers real-time Nasdaq Nordic stock data, where retail participation increases to 10.6% in Q1 2025.
- The company expanded European sponsorships, including Nottingham Forest, AZ Alkmaar, and Women’s Premiership Rugby.
Tuesday, 30/12/2025 | 09:28 GMT by
Tareq Sikder
UFC and Zuffa Boxing First to Add Polymarket Prediction to Live Broadcasts
- Polymarket becomes first official brand partner of Zuffa Boxing, launching January.
- Prediction markets gain traction as Polymarket and Kalshi record over $7.4 billion in October trades.
Thursday, 13/11/2025 | 14:43 GMT by
Tareq Sikder
Manchester City Star Remains Axi Ambassador Following Its Fiat Crypto Derivatives Launch
- The broker maintains football club partnerships with Man City, Bahia, and Girona FC.
- Fiat-settled crypto contracts aim to address regulatory concerns on transparency.
Thursday, 23/10/2025 | 10:49 GMT by
Tareq Sikder
Ebury Enters Greek Basketball While Preparing £2 Billion London IPO
- The company partners with AS Karditsas B.C. in its first basketball sponsorship.
- The firm’s earlier IPO was postponed due to market volatility, with advisers now expecting a 2026 listing.
Tuesday, 21/10/2025 | 15:16 GMT by
Tareq Sikder
Corpay Continues FX Partnership with SailGP Following Deals with West Ham and NZ Football
- The company has provided corporate FX services to SailGP since 2019.
- Revolut, Neo, and Airwallex provide FX and payment solutions to sports clubs and associations.
Thursday, 09/10/2025 | 15:11 GMT by
Tareq Sikder
Ebury Partners with Brazilian Football Club Botafogo Following Southampton FC Deal
- The club will use Ebury to manage treasury and international operations.
- The firm also partners with several European clubs, including Rangers, PSV Eindhoven, and AS Monaco.
Thursday, 11/09/2025 | 12:04 GMT by
Tareq Sikder
CFD Broker IQ Option Partners with United Autosports for WEC and Le Mans
- The broker’s branding will appear on United Autosports cars, starting with the 2025 WEC finale in Bahrain.
- Quadcode Markets, part of IQ Option, earlier gained a Bahamas license for CFD trading.
Thursday, 11/09/2025 | 09:30 GMT by
Tareq Sikder
Ultima Markets Enters Football: Becomes Inter Milan’s Sponsor
- The broker has inked a multi-year sponsorship deal with the Italian football giant.
- The deal’s scope will include co-branded content, digital activations, and educational initiatives targeted at Asian audiences.
Friday, 29/08/2025 | 07:12 GMT by
Arnab Shome
Southampton Keeps Ebury as Financial Partner After Drop from Premier League
- The fintech company remains the club’s official financial services sponsor despite its relegation from the the highest division.
- The company already works with Aston Villa in the Premier League, Scottish club Rangers, and Dutch team PSV Eindhoven.
Monday, 18/08/2025 | 08:09 GMT by
Damian Chmiel
Bayern Star Luis Díaz Joins Forces with FX Broker Weltrade
- The player has become brand ambassador for Russian trading platform as part of their “Faster, Better, Stronger” campaign targeting Asian markets.
- “Speed and precision are everything – on the field and in life,” Díaz commented.
Tuesday, 12/08/2025 | 06:26 GMT by
Damian Chmiel
Moneta Markets Inks First Sports Deal: Becomes Atlético de Madrid’s APAC Sponsor
- The broker will gain access to several of the club’s marketing channels and will also have the rights to launch memorabilia with its players.
- The deal highlights Moneta’s focus on capturing the Asia-Pacific markets.
Friday, 25/07/2025 | 08:48 GMT by
Arnab Shome
EC Markets Enters Anfield: Inks Multi-Year Sponsorship Deal with Liverpool FC
- The EC Markets brand will appear on Anfield stadium’s pitch-side LEDs and digital ad boards.
- The broker will also receive player rights and online advertising opportunities.
Wednesday, 23/07/2025 | 09:04 GMT by
Arnab Shome
After Two Years with Men’s Rugby, eToro Adds Women’s Premiership as First Sponsor of Both
- The firm has renewed sponsorships with Crystal Palace, Everton, and West Ham United, covering both their men’s and women’s teams.
- The company runs financial literacy workshops, recently hosting investing basics for West Ham Women’s Team.
Tuesday, 22/07/2025 | 11:50 GMT by
Tareq Sikder
Airwallex Signs Arsenal FC After $300M Funding Round
- The new sports agreement makes the payments company Arsenal's Official Finance Software Partner.
- The deal comes just weeks after Airwallex closed its latest capital raise, which valued the company at $6.2 billion.
Monday, 21/07/2025 | 08:53 GMT by
Damian Chmiel
Q2 Recap: Tariffs Boosted Trading, MT China Crashed. Will Q3 Bring Football More CFD Brands?
- What happened in Q2? Brokers boomed with tariff volatility, but MetaTrader's crash in China exposed vulnerability.
- Can the iForex IPO become London's lucky charm? Will we see more CFD brands on the shirts of UK football teams?
Thursday, 03/07/2025 | 06:34 GMT by
Arnab Shome
CFI Continues Its Sports Bet in the Middle East: Partners with UAE’s Largest Indoor Arena
- The company will run a fan activation space and use a premium hospitality suite.
- Etihad Arena, located on Yas Island, hosts concerts, sports events, and cultural programs.
Wednesday, 02/07/2025 | 10:52 GMT by
Tareq Sikder
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