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Retail FX
Blueberry Teams Up with SailGP Champions Bonds Flying Roos in Multi-Year Deal
2025-11-25T20:03:12.604+02:00
Bonds Flying Roos strengthen sponsorships as they pursue fourth SailGP championship.
The broker recently launched new branding and integrated cTrader.
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Retail FX
UFC and Zuffa Boxing First to Add Polymarket Prediction to Live Broadcasts
2025-11-13T16:43:29.618+02:00
Polymarket becomes first official brand partner of Zuffa Boxing, launching January.
Prediction markets gain traction as Polymarket and Kalshi record over $7.4 billion in October trades.
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Retail FX
Manchester City Star Remains Axi Ambassador Following Its Fiat Crypto Derivatives Launch
2025-10-23T12:49:56.876+02:00
The broker maintains football club partnerships with Man City, Bahia, and Girona FC.
Fiat-settled crypto contracts aim to address regulatory concerns on transparency.
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FinTech
Ebury Enters Greek Basketball While Preparing £2 Billion London IPO
2025-10-21T17:16:39.830+02:00
The company partners with AS Karditsas B.C. in its first basketball sponsorship.
The firm’s earlier IPO was postponed due to market volatility, with advisers now expecting a 2026 listing.
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FinTech
Corpay Continues FX Partnership with SailGP Following Deals with West Ham and NZ Football
2025-10-09T17:11:21.104+02:00
The company has provided corporate FX services to SailGP since 2019.
Revolut, Neo, and Airwallex provide FX and payment solutions to sports clubs and associations.
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Retail FX
CFD Broker XTrend Extends Role as AFA’s Fintech Partner in Europe
2025-09-23T12:09:34.378+02:00
The partnership began in 2023, a year after Argentina’s World Cup win.
AFA previously had sponsorships from CFD brokers T1Markets and TradeATF, and Binance.
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FinTech
Ebury Partners with Brazilian Football Club Botafogo Following Southampton FC Deal
2025-09-11T14:04:32.050+02:00
The club will use Ebury to manage treasury and international operations.
The firm also partners with several European clubs, including Rangers, PSV Eindhoven, and AS Monaco.
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Retail FX
CFD Broker IQ Option Partners with United Autosports for WEC and Le Mans
2025-09-11T11:30:00.044+02:00
The broker’s branding will appear on United Autosports cars, starting with the 2025 WEC finale in Bahrain.
Quadcode Markets, part of IQ Option, earlier gained a Bahamas license for CFD trading.
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Retail FX
Ultima Markets Enters Football: Becomes Inter Milan’s Sponsor
2025-08-29T09:12:20.742+02:00
The broker has inked a multi-year sponsorship deal with the Italian football giant.
The deal’s scope will include co-branded content, digital activations, and educational initiatives targeted at Asian audiences.
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CryptoCurrency
Newcastle United Signs Multi-Year Crypto Exchange Deal
2025-08-28T09:56:33.726+02:00
The Premier League club inked a new partnership, making BYDFi official cryptocurrency partner.
Crypto sports sponsorship spending reached $565 million in the 2024/25 season.
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FinTech
Southampton Keeps Ebury as Financial Partner After Drop from Premier League
2025-08-18T10:09:09.922+02:00
The fintech company remains the club’s official financial services sponsor despite its relegation from the the highest division.
The company already works with Aston Villa in the Premier League, Scottish club Rangers, and Dutch team PSV Eindhoven.
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FinTech
Nottingham Forest FC Deal Marks eToro’s Push for “Gender Equality” in Sports
2025-08-14T13:45:33.770+02:00
The company spent $10.7 million on sports sponsorships in 2024–25.
New deal includes stadium, digital campaigns, and fan engagement zones.
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Brokers
Bayern Star Luis Díaz Joins Forces with FX Broker Weltrade
2025-08-12T08:26:05.709+02:00
The player has become brand ambassador for Russian trading platform as part of their “Faster, Better, Stronger” campaign targeting Asian markets.
“Speed and precision are everything – on the field and in life,” Díaz commented.
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Retail FX
Moneta Markets Inks First Sports Deal: Becomes Atlético de Madrid’s APAC Sponsor
2025-07-25T10:48:33.555+02:00
The broker will gain access to several of the club’s marketing channels and will also have the rights to launch memorabilia with its players.
The deal highlights Moneta’s focus on capturing the Asia-Pacific markets.
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Retail FX
EC Markets Enters Anfield: Inks Multi-Year Sponsorship Deal with Liverpool FC
2025-07-23T11:04:40.375+02:00
The EC Markets brand will appear on Anfield stadium’s pitch-side LEDs and digital ad boards.
The broker will also receive player rights and online advertising opportunities.
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FinTech
After Two Years with Men’s Rugby, eToro Adds Women’s Premiership as First Sponsor of Both
2025-07-22T13:50:18.450+02:00
The firm has renewed sponsorships with Crystal Palace, Everton, and West Ham United, covering both their men’s and women’s teams.
The company runs financial literacy workshops, recently hosting investing basics for West Ham Women’s Team.
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FinTech
Airwallex Signs Arsenal FC After $300M Funding Round
2025-07-21T10:53:26.165+02:00
The new sports agreement makes the payments company Arsenal's Official Finance Software Partner.
The deal comes just weeks after Airwallex closed its latest capital raise, which valued the company at $6.2 billion.
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Retail FX
Q2 Recap: Tariffs Boosted Trading, MT China Crashed. Will Q3 Bring Football More CFD Brands?
2025-07-03T08:34:41.129+02:00
What happened in Q2? Brokers boomed with tariff volatility, but MetaTrader's crash in China exposed vulnerability.
Can the iForex IPO become London's lucky charm? Will we see more CFD brands on the shirts of UK football teams?
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Retail FX
CFI Continues Its Sports Bet in the Middle East: Partners with UAE’s Largest Indoor Arena
2025-07-02T12:52:26.011+02:00
The company will run a fan activation space and use a premium hospitality suite.
Etihad Arena, located on Yas Island, hosts concerts, sports events, and cultural programs.
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Retail FX
With Pat Cash Onboard, IG Addresses Falling UK IPOs and Retail Engagement
2025-07-01T19:08:32.853+02:00
UK sees 60% drop in IPOs and rising cash savings; IG calls for tax reforms.
In 2024, 88 companies were delisted as equity investing declined.
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Retail FX
iFOREX Strengthens Sports Presence as IPO Awaits: Sponsors Polish Football Club
2025-06-25T09:42:57.717+02:00
The broker became a sleeve sponsor of Lech Poznań, which won Poland’s last domestic football league.
It also renewed its sponsorship of PSV Eindhoven recently.
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Brokers
iFOREX Renews PSV Eindhoven Partnership After Title Win
2025-06-18T09:31:17.560+02:00
The online trading platform maintains a partnership with Dutch champions after a title-winning campaign.
In the background, however, a much more significant development is unfolding: anticipation of the delayed IPO on the LSE.
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FinTech
Corpay Extends Seven-Year Alliance as West Ham’s Official FX and Payments Partner
2025-06-17T14:30:00.000+02:00
The firm will keep engaging Club London members through events and financial solutions.
The company previously established partnerships with Everton FC and Manchester City.
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Retail FX
Equiti Becomes Naming Partner of Dubai’s Youth Football League
2025-06-17T10:52:52.318+02:00
The league will now be named the Equiti Youth Football League.
The broker will also support the league's growth through interactive experiences, financial literacy programming, and fan engagements.
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Brokers
XTB Makes Tennis Debut at Roland Garros with 10-Player Sponsorship Strategy
2025-06-11T12:22:18.865+02:00
After partnering with high-profile athletes like Casillas and Ibrahimović, the company is now shifting its focus to emerging players.
Thirteen years ago, the fintech made its sports debut as a Formula 1 partner, now it’s adding tennis to its lineup.
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