TraderEvolution, a startup providing multi-market trading software, is attempting to solve two of the biggest problems for the brokerage industry – user retention and engagement.
As part of this ongoing journey, the company has launched a new add-on, the Trading Ideas tool, to its enterprise software suite to increase client trading activity and volumes.
TraderEvolution provides multi-market trading platforms, including back-end and a full set of front-end trading platforms that have connectivity to dozens of markets across the world.
The new Trading Ideas tool that the startup has added to its software allows its clients’ research departments to create actionable content. According to the statement, this content will be in the form of trading ideas, and clients of TraderEvolution can send the feed out to their customers’ devices.
“Each trading idea brings to the end client technical and fundamental analyses and comments equipped with images, PDF documents, and specific order parameters, which makes placing orders based on them as easy as possible,” the statement said.
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TraderEvolution tool to support brokers in challenging conditions
The Trading Ideas tool aims to help brokers operating in challenging markets. In order to survive, many trading firms have diverse product offerings; however, margins tend to vary across different asset classes.
Because of this, TraderEvolution believes that cross-selling is highly relevant for brokers wanting to stay effective in a highly-competitive environment.
“Ultimately, using Trading Ideas may lead to breaking up the segmentation of investors who tend to stick to their favorite asset class only by serving them the most interesting trading opportunities in regards to other asset classes,” the company said.
TraderEvolution is based in Ireland, while its R&D center is located in Eastern Europe. As Finance Magnates reported, the company recently teamed up with PrimeXM and Australian forex broker Global Prime.
Under the partnership, Global Prime became one of the first brokers to integrate TraderEvolution’s trading platform, which will be used for the institutional side of the company’s business.