TradAir, a leading provider of cloud-based trading technology solutions, today announced that its technology solutions are now deployed from Amazon’s new AWS London Region which provides even lower latency and stronger data sovereignty, as well as greatly improving the competitiveness of its execution service.
As a result of the deployment, customers in the region will now benefit from a more reliable and secure solution, as well as providing their end-user clients with better quality and more reliable FX liquidity.
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Amazon Web Services has created a distinct UK presence with the opening of the AWS Europe (London) Region earlier this year. The new availability zones enabled many firms to reduce IT costs, address data locality needs, and embark on rapid transformations in critical new areas such as big data analysis.
TradAir’s technology, which can be integrated into existing trading systems, provides financial institutions with the ability to enhance their client relationships and participation in the global markets, creating new revenue streams and reducing costs.
The AWS London Region joins Ireland and Frankfurt as AWS’ third European location, and provides a new option for end users and applications benefiting from infrastructure located in Europe. In total, AWS now offers its users a choice between 17 regions with a total of 44 availability zones around the world.
David Elliot, Solutions Architecture Manager of Financial Services at Amazon Web Services, commented: “We are delighted that TradAir is now live in the AWS London Region, they have been a customer for many years. By leveraging AWS, TradAir benefits from lower latency with servers deployed in proximity to key FX liquidity providers and trading venues in the city of London.”
Illit Geller, TradAir CEO, added: “We are pleased to announce that TradAir’s high-performance, low-latency trading technology solutions are now deployed from AWS’s new London Region. AWS’s unmatched maturity, security, and performance, are fundamental for delivering high-performance trading platforms. By locating our servers closer to our industry-leading selection of FX liquidity providers, we have further reduced round-trip order latency, resulting in higher fill ratios, reduced slippage, and improved execution performance. Ensuring our clients and their customers continue to receive an outstanding trading experience.”