From governments to start ups, to blue chip corporations, at this point in its life cycle due to its price moves and staying power, there are very few segments of business that aren’t at least investigating what Bitcoins and digital currencies are about. Among them, despite what could be considered an elitist attitude as recently as this past summer, Wall Street and the financial sector have begun to warm up to bitcoins.
While many in the industry are attracted to the potential of the technology, the vast majority of interest is opportunistic. Nonetheless, running financial businesses does provide experience such as handling regulations, security and creating structures of low latency trading executions, which are being leveraged positively for the advancement of Bitcoins.
Among new entrants from the financial industry, broker technology provider, PFSOFT, has announced the launch of Protrader Exchange Solution. Patterned after its Protrader 3 trading platform, the exchange solution has been customized to provide digital currency exchanges the ability to offer trading using their front to end solution. The new offering includes the front-end Protrader 3 trading platform for clients as well as the server side back office solution of features such as CRM, reports, and integration with payment providers.
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Learning more about the offering and what was adapted to handle digital currency trading, Roman Nalivayko, Head of Business Development at PFSOFT, explained to Forex Magnates that the firm already had in place its Protrader trading platform, as well as recently adding a matching engine for brokers or exchanges to offer securities trading without the need of connecting to an exterior exchange. Nalivayko explained that to provide functionality for digital currencies, as he stated that “For the crypto currency exchange solution we’ve developed multi-currency accounts, immediate settlement(without position keeping) and trading halt mechanism for futures(if price reach predefined limit).”
Among trading platform technology providers, PFSOFT enters what is becoming an increasingly more competitive market. Last week, Blockchain.info announced its acquisition of RTBTC and the launch of ZeroBlock, a bitcoin trading platform being marketed to both retail clients as well as exchanges. In addition, forex broker, FXOpen, has been providing technology services and partnered with BTC-e to offer digital currency trading using the MetaTrader 4 interface. However, PFSOFT is aiming to bring value to the market via their offering of what they consider a complete end-to-end package of trading and back office features, as well as the ability to access other asset classes using the same system. On this, Denis Borisovsky, CEO of PFSOFT, stated in the company’s public release that “This is the only solution currently available on the market that includes all the needed components for a full life cycle crypto-currencies exchange. The real strength, however, is the professional front-end suite that includes desktop, web, and mobile trading applications.”