Equity Bank Launches Online FX Platform “EazzyFX” in Kenya
- The platform is targeted at SMEs and large corporations.
Equity Bank, a licensed commercial bank in Kenya, earlier this week unveiled its online foreign exchange (forex) Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real , dubbed “EazzyFX.” The platform is targeted towards small to medium enterprises (SMEs) and large corporations.
EazzyFX aims to give market participants a better alternative to the current selection of trading platforms in Kenya. The platform allows traders to digitally buy and sell foreign currencies and removes the need for face-to-face or over-the-phone transactions. This saves companies trading forex time and gives them more control over their trades.
Through the platform, companies have access to competitive prices for emerging markets and major currencies. Some of the key features for EazzyFX include profile personalization, where traders can choose their preferred currency pairs to monitor them, trade and deal insights, competitive market pricing and more.
EazzyFX “Revolutionizes” Forex Transactions for Traders
Speaking during the launch, Equity Bank Director of Treasury James Mutuku said that EazzyFX “revolutionizes” forex transactions for traders.
“With clients becoming more and more discerning, there is need for utilization of unique innovative technology solutions to enable forex dealers differentiate themselves. Equity bank is leveraging its digital solutions to drive efficiency in accessing and distributing foreign exchange Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent in a more seamless and convenient manner,” he added.
The EazzyFX trading platform is hosted by Thomson Reuters Electronic Trading. At present, the platform has launched in Kenya, but according to the Chief Executive and Managing Director of Equity Group, James Mwangi, the company plans to roll out the online trading platform to its banking subsidiaries in Uganda, Tanzania, Rwanda, and DRC.
Equity Bank Kenya Managing Director Polycarp Igathe said: “in eliminating the need for face-to-face transactions, businesses are assured of greater ease in buying and selling foreign currencies without being restricted by geography and time."
“Our platform promises speed, convenience, security and gives our SME and Corporate customers access to the best deals in the market.”
Equity Bank, a licensed commercial bank in Kenya, earlier this week unveiled its online foreign exchange (forex) Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real , dubbed “EazzyFX.” The platform is targeted towards small to medium enterprises (SMEs) and large corporations.
EazzyFX aims to give market participants a better alternative to the current selection of trading platforms in Kenya. The platform allows traders to digitally buy and sell foreign currencies and removes the need for face-to-face or over-the-phone transactions. This saves companies trading forex time and gives them more control over their trades.
Through the platform, companies have access to competitive prices for emerging markets and major currencies. Some of the key features for EazzyFX include profile personalization, where traders can choose their preferred currency pairs to monitor them, trade and deal insights, competitive market pricing and more.
EazzyFX “Revolutionizes” Forex Transactions for Traders
Speaking during the launch, Equity Bank Director of Treasury James Mutuku said that EazzyFX “revolutionizes” forex transactions for traders.
“With clients becoming more and more discerning, there is need for utilization of unique innovative technology solutions to enable forex dealers differentiate themselves. Equity bank is leveraging its digital solutions to drive efficiency in accessing and distributing foreign exchange Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent in a more seamless and convenient manner,” he added.
The EazzyFX trading platform is hosted by Thomson Reuters Electronic Trading. At present, the platform has launched in Kenya, but according to the Chief Executive and Managing Director of Equity Group, James Mwangi, the company plans to roll out the online trading platform to its banking subsidiaries in Uganda, Tanzania, Rwanda, and DRC.
Equity Bank Kenya Managing Director Polycarp Igathe said: “in eliminating the need for face-to-face transactions, businesses are assured of greater ease in buying and selling foreign currencies without being restricted by geography and time."
“Our platform promises speed, convenience, security and gives our SME and Corporate customers access to the best deals in the market.”