Gimmicks and sales promotions are nothing new to the FX industry and, more often than not, do not end well.
Photo: Bloomberg
I have worked in the FX industry for the past 16 years but I believe that 2015 will stand out most as the year when the market was taught a very valuable lesson. When I look back upon this year, I can’t help feeling that, by applying a simple life principle, many of 2015’s pitfalls might have been avoided.
As a young man, I was taught a very valuable lesson that holds true in situations that require planning and foresight, and that life lesson is 'Murphy’s Law'. Murphy’s Law simply states that 'anything that can go wrong will go wrong'. By keeping this life lesson in mind, a lot of tough decisions can be made by determining which solution offers the best 'plan B’ (or protection) should something go horribly wrong. It’s definitely prudent for decision makers to ask the 'what do I do if something goes wrong?' type of question when evaluating the merits of schemes that appear to be too good to be true.
Over the past 12 months, the FX industry has experienced many pivotal moments including a major dislocation due to the actions of a central bank which resulted in negative client account equity and forced many brokerage firms to shut their doors. We have also seen serious breaches in technology infrastructure security leading to disturbing network issues and, lastly, a few popular Liquidity providers who turned out to be a mirage. So how could Murphy’s Law have been applied to any of these situations?
On the 15th of January, the Swiss National Bank (SNB) took the market by surprise by suddenly announcing that it would no longer maintain, or defend, the EURCHF 'floor' at 1.2000. The value of the Swiss Franc appreciated by 30% in less than an hour, inflicting catastrophic losses on brokerages, money managers and clients alike. This event was totally unforeseen and produced negative client balances across multiple firms, particularly for anyone who happened to be holding a short Swiss Franc position. The negative client equity drastically depleted client funds at many brokerages, forcing those firms to take massive losses and resulting, in some cases, in a closure of the firm affected.
I wrote in a previous article regarding triparty Custody Accounts. The use of this type of account may counteract the Murphy’s Law principle and would allow you to avoid being part of the 'co-mingling' of funds that is prevalent at many brokerages and which could prove disastrous should a central bank surprise the market like this again in the future.
Now, let’s look at a technology scenario that may also have been somewhat preventable. In October of this year, a few major FX brokerages and technology providers suffered a concerted Distributed Denial of Service (DDoS) attack. Through no fault of their own, those on the receiving end of this attack were left with the task of undoing a serious breach (hack) of their network security, which had resulted in the disruption of their trading environment and which caused substantial system down time. Down time is viewed as one of the worst situations to affect a brokerage or a technology provider.
Just like in the central bank scenario, a brokerage or trader could have asked a few Murphy’s Law/what if type questions regarding the type of backup and redundancy that the technology provider had in place to ensure a proactive approach to a possible DDoS attack. Many of these attacks are unavoidable but it is helpful to know what plans a provider has in place to deal with such events. Given the dependence upon technology for your trading, it is critical to have an understanding as to how your technology provider has planned for these eventualities.
Purify
Finally, following this year’s SNB event, rather than reducing risk and consolidating business, a few liquidity providers launched more radical profit sharing schemes to gain market share. They advertised free money, zero spreads, higher leverage and unreliable claims from (fictitious) owners that they would make up the losses should they occur. These types of gimmicks and sales promotions are nothing new to the FX industry and, more often than not, have not ended well and definitely have not been to the client’s advantage.
If Murphy’s Law had been applied during the decision making period, then possibly a different conclusion could have been reached, such as to find reliable, trustworthy liquidity partners with purifying intentions and full transparency. I outlined some guidelines in the previous article.
So, in conclusion, if a brokerage owner, hedge fund or trader should ignore the life lesson of 'anything that can go wrong, will go wrong', then they should make themselves comfortable with another proverb: “A good intention, with a bad approach, often leads to a poor result.”
― Thomas A. Edison
I have worked in the FX industry for the past 16 years but I believe that 2015 will stand out most as the year when the market was taught a very valuable lesson. When I look back upon this year, I can’t help feeling that, by applying a simple life principle, many of 2015’s pitfalls might have been avoided.
As a young man, I was taught a very valuable lesson that holds true in situations that require planning and foresight, and that life lesson is 'Murphy’s Law'. Murphy’s Law simply states that 'anything that can go wrong will go wrong'. By keeping this life lesson in mind, a lot of tough decisions can be made by determining which solution offers the best 'plan B’ (or protection) should something go horribly wrong. It’s definitely prudent for decision makers to ask the 'what do I do if something goes wrong?' type of question when evaluating the merits of schemes that appear to be too good to be true.
Over the past 12 months, the FX industry has experienced many pivotal moments including a major dislocation due to the actions of a central bank which resulted in negative client account equity and forced many brokerage firms to shut their doors. We have also seen serious breaches in technology infrastructure security leading to disturbing network issues and, lastly, a few popular Liquidity providers who turned out to be a mirage. So how could Murphy’s Law have been applied to any of these situations?
On the 15th of January, the Swiss National Bank (SNB) took the market by surprise by suddenly announcing that it would no longer maintain, or defend, the EURCHF 'floor' at 1.2000. The value of the Swiss Franc appreciated by 30% in less than an hour, inflicting catastrophic losses on brokerages, money managers and clients alike. This event was totally unforeseen and produced negative client balances across multiple firms, particularly for anyone who happened to be holding a short Swiss Franc position. The negative client equity drastically depleted client funds at many brokerages, forcing those firms to take massive losses and resulting, in some cases, in a closure of the firm affected.
I wrote in a previous article regarding triparty Custody Accounts. The use of this type of account may counteract the Murphy’s Law principle and would allow you to avoid being part of the 'co-mingling' of funds that is prevalent at many brokerages and which could prove disastrous should a central bank surprise the market like this again in the future.
Now, let’s look at a technology scenario that may also have been somewhat preventable. In October of this year, a few major FX brokerages and technology providers suffered a concerted Distributed Denial of Service (DDoS) attack. Through no fault of their own, those on the receiving end of this attack were left with the task of undoing a serious breach (hack) of their network security, which had resulted in the disruption of their trading environment and which caused substantial system down time. Down time is viewed as one of the worst situations to affect a brokerage or a technology provider.
Just like in the central bank scenario, a brokerage or trader could have asked a few Murphy’s Law/what if type questions regarding the type of backup and redundancy that the technology provider had in place to ensure a proactive approach to a possible DDoS attack. Many of these attacks are unavoidable but it is helpful to know what plans a provider has in place to deal with such events. Given the dependence upon technology for your trading, it is critical to have an understanding as to how your technology provider has planned for these eventualities.
Purify
Finally, following this year’s SNB event, rather than reducing risk and consolidating business, a few liquidity providers launched more radical profit sharing schemes to gain market share. They advertised free money, zero spreads, higher leverage and unreliable claims from (fictitious) owners that they would make up the losses should they occur. These types of gimmicks and sales promotions are nothing new to the FX industry and, more often than not, have not ended well and definitely have not been to the client’s advantage.
If Murphy’s Law had been applied during the decision making period, then possibly a different conclusion could have been reached, such as to find reliable, trustworthy liquidity partners with purifying intentions and full transparency. I outlined some guidelines in the previous article.
So, in conclusion, if a brokerage owner, hedge fund or trader should ignore the life lesson of 'anything that can go wrong, will go wrong', then they should make themselves comfortable with another proverb: “A good intention, with a bad approach, often leads to a poor result.”
With more than 15 years of experience, Rich has been immersed in the FX market with a broad history from trading at the FX desks of major world banks to managing flow at retail FX brokers.
He has a deep understanding of the FX industry, while specializing in G20 and exotic currency trading.
Rich assists financial institutions, fund managers and individuals around the globe to integrate FX as an asset class and identify applicable markets and technologies to suit their overall strategy. Vice President of Institutional Sales at Advanced Markets
Top Global Banks Flock to CLSNet FX Platform as Settlement Risk Fears Mount
Marketing in 2026 Audiences, Costs, and Smarter AI
Marketing in 2026 Audiences, Costs, and Smarter AI
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly.
Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them.
Attendees of this session will walk away with:
- A nuts-and-bolts account of acquisition costs across platforms and geos
- Analysis of today’s multi-layered audience segments and differences in behaviour
- First-hand account of how global brokers balance consistency and local flavour
- Notes from the field about intelligently using AI and automation in marketing
Speakers:
-Yam Yehoshua, Editor-In-Chief at Finance Magnates
-Federico Paderni, Managing Director for Growth Markets in Europe at X
-Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO
-Itai Levitan, Head of Strategy at investingLive
-Roberto Napolitano, CMO at Innovate Finance
-Tony Cross, Director at Monk Communications
#fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy.
This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions.
Attendees will hear:
-Why platform dependency has become one of the most overlooked risks in the trading business?
-Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’?
-How AI is already changing execution, risk, and reporting—and what’s next?
-Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention?
Speakers:
-Stephen Miles, Chief Revenue Officer at FYNXT
-John Morris, Co-Founder at FXBlue
-Matthew Smith, Group Chair & CEO at EC Markets
-Tom Higgins, Founder & CEO at Gold-i
-Gil Ben Hur, Founder at 5% Group
#fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Educators, IBs, And Other Regional Growth Drivers
Educators, IBs, And Other Regional Growth Drivers
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers.
This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025.
Key Themes:
- Building trader communities through education and local expertise
- Aligning broker incentives with long-term regional strategies
- Regional regulation and the realities of compliant acquisition
- What’s next for performance-driven partnerships in online trading
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets
-Brunno Huertas, Regional Manager – Latin America at Tickmill
-Paul Chalmers, CEO at UK Trading Academy
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
The Leap to Everything App: Are Brokers There Yet?
The Leap to Everything App: Are Brokers There Yet?
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place.
This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced.
Speakers:
-Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association
-Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co.
-Jordan Sinclair, President at Robinhood UK
-Simon Pelletier, Head of Product at Yuh
Gerald Perez, CEO at Interactive Brokers UK
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
Mind The Gap: Can Retail Investors Save the UK Stock Market?
Mind The Gap: Can Retail Investors Save the UK Stock Market?
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official
As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task.
Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint:
-Are they happy with the Leeds Reform, in principle and in practice?
-Is it the government’s job to affect the ‘saver’ mentality? Is it doing well?
-What can brokers and fintechs do to spur UK investment?
-How can the FCA balance greater flexibility with consumer protection?
Speakers:
-Adam Button, Chief Currency Analyst at investingLive
-Nicola Higgs, Partner at Latham & Watkins
-Dan Lane, Investment Content Lead at Robinhood UK
-Jack Crone, PR & Public Affairs Lead at IG
-David Belle, Founder at Fink Money
#fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance
Connect with us at:
🔗 LinkedIn: / financemagnates-events
👍 Facebook: / financemagnatesevents
📸 Instagram: / fmevents_official
🐦 Twitter: / f_m_events
🎥 TikTok: / fmevents_official