Appital Integrates FlexTrade EMS into Bookbuilding Platform

Appital, which provides better Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term exposure to buy-side clients, announced on Thursday that it is integrating FlexTrade Systems' solutions with its bookbuilding platform as the first EMS provider.

FlexTrade is well-known for offering multi-asset Execution Execution Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Execution is the process during which a client submits an order to the brokerage, which consequently executes it resulting in an open position in a given asset. The execution of the order occurs only when it is filled. There is typically a time delay between the placement of the order and the execution which is called latency.In the retail FX space, reliable brokers always strive to deliver best execution to their clients in order to maintain a solid business relationship with them. This is a co Read this Term and order management systems. By integrating FlexTrader EMS, Appital is bringing automation to the historically manual process.

Commenting on the integration, Andy Mahoney, Managing Director EMEA FlexTrade Systems, said: “This integration with Appital brings transparency and automation to an area of the market traditionally plagued by opacity and outdated, phone-based bookbuilding activity.”

In High Demand

Additionally, he pointed out that a significant portion of FlexTrades’ client base was interested in Appital’s services.

“We have been collaborating with Appital to develop standard integration procedures to ensure our clients have seamless access to Appital’s platform directly within the FlexTRADER EMS order blotter to actively participate in the liquidity discovery process in the market for size,” Mahoney added.

The integration will allow buy-side firms access to the liquidity on London Stock Exchange Group’s Turquoise.

Moreover, the companies formed a working group that includes some of the largest asset managers to help mutual clients with consultation on hard-to-find liquidity in the market with additional help to proactively build books of demand.

“In our mission to put buy-side firms in control of their bookbuilding activity we are excited to work with innovative firms like FlexTrade to help us shape the technology infrastructure for EMS integrations,” said Appital CEO, Mark Badyra.

“FlexTrade clients and the asset management community can now gain exposure to deal flow opportunities they have not been able to access before. This integration transforms a traditionally manual order flow process, that historically sits outside any EMS, into an automated electronic platform.”