Webull Integrates Crypto Unit into Group Ahead of Digital Asset Trading Relaunch Globally

Webull Corporation will consolidate its crypto operations by merging Webull Pay LLC into the parent group, paving the way for the return of cryptocurrency trading on its U.S. platform in the third quarter of 2025. The move follows the company’s recent relaunch of crypto services in Brazil.

Preparation to Reintroduce Crypto Trading

The Nasdaq-listed brokerage said Thursday that the deal will see Webull Pay Inc., the parent of Webull Pay LLC, become a direct subsidiary of Webull Corporation. The transaction has received approval from both companies’ boards and shareholders and is now subject to regulatory clearance and standard closing conditions.

"The improving clarity of cryptocurrency regulations, both in the United States and internationally, underlies our decision to bring crypto trading back to our platform," commented Anthony Denier, Group President and U.S. CEO of Webull.

"With this consolidation, the Company will be better positioned to meet the needs of our customers. We are excited about the evolution of the financial services industry as it begins to adopt blockchain technology, and we've already seen great success with our rollout in Brazil. We look forward to tapping additional markets this year."

Rollout in Brazil

The planned restructuring comes as Webull prepares to reintroduce crypto trading to U.S. users through its investment app, following what the firm described as a successful rollout in Brazil last month. Additional international market launches are also expected before the end of the year.

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Currently, Webull operates in 14 markets across North America, Asia Pacific, Europe, and Latin America, serving more than 24 million registered users. Crypto trading is already available through the Webull app in Brazil, with the company now focusing on expanding access globally.

In 2023, Webull discontinued cryptocurrency trading on its main platform, shifting those services to a standalone app known as Webull Pay. At the time, the company did not have an active digital asset presence in Brazil.

Now, Brazil, Latin America’s largest market, has become the first country to regain access to the updated crypto offering. Webull said it intends to roll out the service to additional regions, including the United States, in the coming months.

Webull has been targeting partnerships with top crypto exchanges in recent years. Last year, the company collaborated with Coinbase Derivatives to offer crypto futures to US retail investors. The move aims to give traders access to Bitcoin and Ethereum futures.