Financial and Business News

ViewTrade Enters Australia, Targeting $9 Trillion Super Fund Market

Tuesday, 02/07/2024 | 06:48 GMT by Damian Chmiel
  • The company promises to save the wealth industry $160 million annually.
  • ViewTrade International Australia will be led by three local market veterans.
From left: Brazendale, Buggy and Singh to lead ViewTrade's expansion in Australia.
From left: Brazendale, Buggy and Singh to lead ViewTrade's expansion in Australia.

ViewTrade, the US-based investment and trading technology solutions provider, has officially launched operations in Australia. The move aims to enhance global market access for Australian investors and potentially generate nearly $160 million in annual savings for the country's wealth industry.

ViewTrade Expands to Australia

The company's expansion into Australia comes at a time when superannuation assets are projected to reach $9 trillion by 2041. ViewTrade wants to use its technology and operational solutions to address inefficiencies in legacy infrastructure, particularly in cross-border investing.

"Australia's promising market, with its incredible wealth management expertise and high growth potential, makes this an exciting venture for us. We're eager to collaborate with local partners, given the sophistication and talent in the market,” Tony Petrilli, CEO of ViewTrade, stated.

At the end of 2023, ViewTrade held over $20 billion in assets under administration globally. Between 2020 and 2023, the company brokered 58.2 billion equity shares, $860.9 billion in equity orders, and 16.7 million option contracts in cross-border transactions.

The new Sydney-based regional headquarters, operating as ViewTrade International Australia (VTIA), marks Australia as the 30th country where ViewTrade offers its suite of solutions. These include cross-border and multi-asset investments, custody, and funding for various financial institutions.

VTIA Led by Three Experienced Executives

Three seasoned industry professionals are at the helm of the new unit. CEO Nigel Singh, who previously established Morgan Stanley's Private Wealth Management operation in Australia, leads the team. He is joined by COO Carl Brazendale, a veteran with experience at BNY Mellon's Pershing division and other global fintech providers, and Operations Manager Kerri Buggy, a former Morgan Stanley director.

Nigel Singh
Nigel Singh

Singh highlighted the potential of the Australian market, citing its "huge financial services and wealth sector, exceptional talent pool, and strong yet balanced regulatory landscape.”

“Our local Australian expertise and strong belief in the value and potential of the Australian financial services industry as a whole will position us strongly to succeed from day one,” Singh added.

One of the latest collaborations established by ViewTrade is with the Israeli trading firm IBI Investment House in April. The collaboration aims to provide IBI clients with access to international trading markets through ViewTrade's NextGen platform.

ViewTrade, the US-based investment and trading technology solutions provider, has officially launched operations in Australia. The move aims to enhance global market access for Australian investors and potentially generate nearly $160 million in annual savings for the country's wealth industry.

ViewTrade Expands to Australia

The company's expansion into Australia comes at a time when superannuation assets are projected to reach $9 trillion by 2041. ViewTrade wants to use its technology and operational solutions to address inefficiencies in legacy infrastructure, particularly in cross-border investing.

"Australia's promising market, with its incredible wealth management expertise and high growth potential, makes this an exciting venture for us. We're eager to collaborate with local partners, given the sophistication and talent in the market,” Tony Petrilli, CEO of ViewTrade, stated.

At the end of 2023, ViewTrade held over $20 billion in assets under administration globally. Between 2020 and 2023, the company brokered 58.2 billion equity shares, $860.9 billion in equity orders, and 16.7 million option contracts in cross-border transactions.

The new Sydney-based regional headquarters, operating as ViewTrade International Australia (VTIA), marks Australia as the 30th country where ViewTrade offers its suite of solutions. These include cross-border and multi-asset investments, custody, and funding for various financial institutions.

VTIA Led by Three Experienced Executives

Three seasoned industry professionals are at the helm of the new unit. CEO Nigel Singh, who previously established Morgan Stanley's Private Wealth Management operation in Australia, leads the team. He is joined by COO Carl Brazendale, a veteran with experience at BNY Mellon's Pershing division and other global fintech providers, and Operations Manager Kerri Buggy, a former Morgan Stanley director.

Nigel Singh
Nigel Singh

Singh highlighted the potential of the Australian market, citing its "huge financial services and wealth sector, exceptional talent pool, and strong yet balanced regulatory landscape.”

“Our local Australian expertise and strong belief in the value and potential of the Australian financial services industry as a whole will position us strongly to succeed from day one,” Singh added.

One of the latest collaborations established by ViewTrade is with the Israeli trading firm IBI Investment House in April. The collaboration aims to provide IBI clients with access to international trading markets through ViewTrade's NextGen platform.

Topics
Australia
ViewTrade
About the Author: Damian Chmiel
Damian Chmiel
  • 3065 Articles
  • 96 Followers
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.

More from the Author

Retail FX

Marketing in 2026 Audiences, Costs, and Smarter AI

Marketing in 2026 Audiences, Costs, and Smarter AI

As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly. Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them. Attendees of this session will walk away with: - A nuts-and-bolts account of acquisition costs across platforms and geos - Analysis of today’s multi-layered audience segments and differences in behaviour - First-hand account of how global brokers balance consistency and local flavour - Notes from the field about intelligently using AI and automation in marketing Speakers: -Yam Yehoshua, Editor-In-Chief at Finance Magnates -Federico Paderni, Managing Director for Growth Markets in Europe at X -Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO -Itai Levitan, Head of Strategy at investingLive -Roberto Napolitano, CMO at Innovate Finance -Tony Cross, Director at Monk Communications #fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

As brokers eye B2B business and compete with fintechs and crypto exchanges alike, marketers need to act wisely with often limited budgets. AI can offer scalable solutions, but only if used properly. Join seasoned marketing executives and specialists as they discuss the main challenges they identify in financial services in 2026 and how they address them. Attendees of this session will walk away with: - A nuts-and-bolts account of acquisition costs across platforms and geos - Analysis of today’s multi-layered audience segments and differences in behaviour - First-hand account of how global brokers balance consistency and local flavour - Notes from the field about intelligently using AI and automation in marketing Speakers: -Yam Yehoshua, Editor-In-Chief at Finance Magnates -Federico Paderni, Managing Director for Growth Markets in Europe at X -Jo Benton, Chief Marketing Officer, Consulting | Fractional CMO -Itai Levitan, Head of Strategy at investingLive -Roberto Napolitano, CMO at Innovate Finance -Tony Cross, Director at Monk Communications #fmls #fmls25 #fmevents #FintechMarketing #AI #DigitalStrategy #Fintech #Innovation Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official
More Videos

  • Fail Better Trading Tech to Tackle Industry Risks

    Fail Better Trading Tech to Tackle Industry Risks

    Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy. This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions. Attendees will hear: -Why platform dependency has become one of the most overlooked risks in the trading business? -Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’? -How AI is already changing execution, risk, and reporting—and what’s next? -Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention? Speakers: -Stephen Miles, Chief Revenue Officer at FYNXT -John Morris, Co-Founder at FXBlue -Matthew Smith, Group Chair & CEO at EC Markets -Tom Higgins, Founder & CEO at Gold-i -Gil Ben Hur, Founder at 5% Group #fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    Much like their traders in the market, brokers must diversify to manage risk and stay resilient. But that can get costly, clunky, and lengthy. This candid panel brings together builders across the trading infrastructure space to uncover the shifting dynamics behind tools, interfaces, and full-stack ambitions. Attendees will hear: -Why platform dependency has become one of the most overlooked risks in the trading business? -Buy vs. build: What do hybrid models look like, and why are industry graveyards filled with failed ‘killer apps’? -How AI is already changing execution, risk, and reporting—and what’s next? -Which features, assets, and tools gain the most traction, and where brokers should look for tech-driven retention? Speakers: -Stephen Miles, Chief Revenue Officer at FYNXT -John Morris, Co-Founder at FXBlue -Matthew Smith, Group Chair & CEO at EC Markets -Tom Higgins, Founder & CEO at Gold-i -Gil Ben Hur, Founder at 5% Group #fmls #fmls25 #fmevents #Brokers #Trading #Fintech #FintechInnovation #TradingTechnology #Innovation Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

  • Educators, IBs, And Other Regional Growth Drivers

    Educators, IBs, And Other Regional Growth Drivers

    When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers. This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025. Key Themes: - Building trader communities through education and local expertise - Aligning broker incentives with long-term regional strategies - Regional regulation and the realities of compliant acquisition - What’s next for performance-driven partnerships in online trading Speakers: -Adam Button, Chief Currency Analyst at investingLive -Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets -Brunno Huertas, Regional Manager – Latin America at Tickmill -Paul Chalmers, CEO at UK Trading Academy #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    When acquisition costs rise and AI generated reviews are exactly as useful as they sound, performing and fair partners can make or break brokers. This session looks at how these players are shaping access, trust and user engagement, and what the most effective partnership models look like in 2025. Key Themes: - Building trader communities through education and local expertise - Aligning broker incentives with long-term regional strategies - Regional regulation and the realities of compliant acquisition - What’s next for performance-driven partnerships in online trading Speakers: -Adam Button, Chief Currency Analyst at investingLive -Zander Van Der Merwe, Key Individual & Head of Sales at TD Markets -Brunno Huertas, Regional Manager – Latin America at Tickmill -Paul Chalmers, CEO at UK Trading Academy #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #BrokerGrowth #FintechPartnerships #RegionalMarkets Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

  • The Leap to Everything App: Are Brokers There Yet?

    The Leap to Everything App: Are Brokers There Yet?

    As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place. This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced. Speakers: -Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association -Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co. -Jordan Sinclair, President at Robinhood UK -Simon Pelletier, Head of Product at Yuh Gerald Perez, CEO at Interactive Brokers UK #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the arms race to bundle investing, personal finance, and wallets under super apps grows fiercer, brokers are caught between a rock and a hard place. This session explores unexpected ways for industry players to collaborate as consumer habits evolve, competitors eye the traffic, and regulation becomes more nuanced. Speakers: -Laura McCracken,CEO | Advisory Board Member at Blackheath Advisors | The Payments Association -Slobodan Manojlović,Vice President | Lead Software Engineer at JP Morgan Chase & Co. -Jordan Sinclair, President at Robinhood UK -Simon Pelletier, Head of Product at Yuh Gerald Perez, CEO at Interactive Brokers UK #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #Innovation Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

  • Mind The Gap: Can Retail Investors Save the UK Stock Market?

    Mind The Gap: Can Retail Investors Save the UK Stock Market?

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official

    As the dire state of listing and investment in the UK goes from a financial services problem to a national challenge, the retail investing industry is taken to task. Join a host of executives and experts for a candid conversation about the future of millions of Brits, as seen from a financial services standpoint: -Are they happy with the Leeds Reform, in principle and in practice? -Is it the government’s job to affect the ‘saver’ mentality? Is it doing well? -What can brokers and fintechs do to spur UK investment? -How can the FCA balance greater flexibility with consumer protection? Speakers: -Adam Button, Chief Currency Analyst at investingLive -Nicola Higgs, Partner at Latham & Watkins -Dan Lane, Investment Content Lead at Robinhood UK -Jack Crone, PR & Public Affairs Lead at IG -David Belle, Founder at Fink Money #fmls #fmls25 #fmevents #Brokers #FinanceLeadership #Trading #Fintech #RetailInvesting #UKFinance Connect with us at: 🔗 LinkedIn: / financemagnates-events 👍 Facebook: / financemagnatesevents 📸 Instagram: / fmevents_official 🐦 Twitter: / f_m_events 🎥 TikTok: / fmevents_official