Ultima Markets, which recently obtained a United Kingdom licence, is now entering the football arena with a multi-year deal with Italian football club Internazionale Milano (Inter Milan), also known as the Nerazzurri. The deal is specifically for the Asia region.
A Strategic Sports Entry for Ultima
The sponsorship deal has earned the broker the status of Official Regional Partner. It appears to be the broker’s first sports sponsorship.
"For a broker, a football partnership should never be just about a logo," said Yen Sim, Branding & ESG Advisor at Ultima Markets. "We chose Inter because it is a club built on legacy and standards since 1908."
"The right sponsorship partner is one you can activate with substance: education, community, and content that genuinely helps people. When brokers curate partnerships through shared values, audience fit, and long-term activation, sponsorship becomes a trust platform, not just a marketing line item."
The scope of the sponsorship will include co-branded content, digital activations, and educational initiatives aimed at the Asian financial and sports communities.
However, neither the broker nor the club disclosed the financial terms of the sponsorship.
Interestingly, Italian broadcaster FCInter1908 earlier reported that Inter Milan would end partnerships with smaller sponsors worth less than €500,000 per season. However, those deals were focused on global partnerships, not regional ones.
Related: How Much Fancy Sport Sponsorships Actually Cost?
Nerazzurri Has Over 295 Million Asian Fans
Inter Milan is a household name in football. It is one of Italy’s top clubs, finishing second in last year’s domestic league. Founded in 1908, Inter’s legacy includes 20 league titles, three UEFA Champions League trophies, and the historic 2010 treble.
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The club is also dominant on social media. Its official Facebook page has 33 million followers, while Instagram has 14.4 million followers.
According to a report by Il Sole 24 Ore, the club has a fan base of over 533 million across social media, recording the second-largest growth in football fan engagement over the last five years.
Its popularity is also growing in Asia. The same report highlighted that Inter has 154 million followers in China alone. Earlier this year, Chinese electric car manufacturer BYD also signed a sponsorship deal with the Italian football giant.
“The partnership [with Ultima] represents an important step in further strengthening our presence in Asia, where our club stands as one of the most supported, with a fan base of over 295 million,” said Giorgio Ricci, Chief Revenue Officer at FC Internazionale Milano. “Thanks to this agreement, we will be able to engage our fans through innovative and dynamic initiatives.”
