Leicester Tigers rugby team has a new sponsor. The financial brokerage firm Tradeview Markets will be the first-ever front-of-shirt sponsor for the Leicester Tigers team, aligning with one of England's most successful rugby clubs. The collaboration was officially heralded during the recent Finance Magnates event in London.

Tradeview Markets Announced as New Sponsor of Leicester Tigers Rugby Team

However, the company first announced the deal in late August, it was formally launched at the recent Finance Magnates London Summit (FMLS). The CEO of Tradeview Markets (Timothy Furey) the COO (Ben Sadgrove) and the Head of Global Equities (Mike Lombardo) attended the summit and met with Leicester Tigers management and players.

"This aligns with our global strategy of working with organizations that share the same core values: teamwork, commitment to excellence, and integrity," Furey commented.

As part of the visit to London, Tradeview Markets executives toured the Leicester Tigers stadium and watched a Leicester Tigers match from the stands. According to the new partnership agreement, Leicester Tigers rugby players also made appearances at the Tradeview Markets booth during the FMLS event, posing for photos with attendees.

"We are excited to announce Tradeview Markets have joined the club as the first ever front of shirt partner of the club's women's programme," Oliwier Taraszkiewicz, the Relationship Manager of Tradeview Europe, commented.

The financial terms of the deal were not disclosed. The sponsorship agreement aims to increase brand awareness for Tradeview Markets and support women's and men's rugby.

Some time ago, the FX/CFD brokerage announced that Amgad Attia was appointed director for the MENA region.

Brokers Sponsor Rugby Teams

While football (soccer) is the most popular sport for FX/CFD brokers to build brand awareness, rugby is gaining traction, especially in the UK, New Zealand, France, Wales, and Ireland where it's highly popular.

For instance, eToro signed a three-year contract with Rugby Australia, the country's professional league, in November. eToro has engaged in similar partnerships with rugby leagues in England and France. Earlier, the broker IC Markets announced a collaboration with the Rugby World Cup Sevens.

CFD brokers choose to promote their services through rugby sponsorships for a few key reasons. Firstly, rugby has an extremely loyal and dedicated fanbase that provides good brand awareness and exposure opportunities. By sponsoring top rugby teams and events, CFD brokers can get their names and logos seen by millions of passionate fans. This helps establish trust and recognition for their brands.