Tradesmarter, a trading technology provider, has now made it possible for financial services providers to offer WowTrader, its white label trading solution, as a WordPress plugin with paper trading functionality.

The technology provder, which described the new functionally as “a first for the industry,” announced the new update on Tuesday in a statement shared with Finance Magnates.

A WordPress plugin is a piece of software that is “plugged” into a website powered by WordPress, a popular content management system, in order to add new functionality or enhance an existing one.

New WowTrader Version 'an Easy Plugin Solution'

Tradesmarter in the statement explained that the new update is targeted at meeting the demo trading needs of mobile-friendly investors and financial services providers. The technology provider Technology Provider A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro A technology provider is an individual, company, or entity that creates, render services and sells software applications or hardware. Currently, there are four types of tech providers which are as followed:Software-as-a-Service (SaaS) – Functioning as a subscription-based licensing and delivery model, SaaS is centrally hosted and may also be referred to as on-demand software. Tech Hardware – Powerful tech providers such as Apple, Oculus Rift, FitBit, and Samsung are examples of tech hardware pro Read this Term further noted that the new solution was designed to be accessible 'from a price point perspective' as an 'easy plugin solution' that complements the various services and products offered by financial services providers that use its proprietary trading platforms.

Watch the recent FMLS22 session on the recent advances in trading technology.

“Today’s new generation of investors and traders are looking for the easiest mobile and web platform tools to execute their trades and investments and more importantly should be able to practice or otherwise test these money sensitive positions before sacrificing their real hard earned money,” Tradesmarter explained.

With the new solution, Tradesmarter said, “all financial services providers of any kind can provide an invaluable tool to bring real value to their end users.” Moreover, the technology provider noted that investors when ready to trade in the real world can reply on its white-label solution as it “can integrate with any number of asset classes, brokerages and data providers.”

WowTrader Gets TradingView’s Charting Tool

The launch of the Wordpress plugin update comes over one month after Tradesmarter integrated TradingView’s charting tool into WowTrader. The integration came with over 80 technical indicators, different chart types and drawing tools, among other features.

These updates are targeted at making Tradesmarter’s solutions “unmatched,” Thomas Chenoweth, the Senior Vice President of Business Development at Tradesmarter, noted in the statement.

“For over 11 years, the team at WOW Trader has spent millions making sure that the platform is responsive to the high demands put on servers, and coupled with a high-performance front-end solution with native app capability, the value proposition for new clients looking for a turnkey solution is unmatched through our offering,” Chenoweth explained.