MetaQuotes, the software company behind the ever-present MetaTrader platform, announced the launch of a new marketing analytics service this Monday. Called Finteza, the software allows marketers to assess the efficacy of their digital marketing efforts.
According to a statement released by MetaQuotes on Monday morning, the new service is free to use. Anyone that wants to register to use the service can do so by going to the new website that has been set up for Finteza.
Having said this, signing up to access the new solution does require you to agree to a ‘subscription service.’ Whether or not that means you’ll have to start paying to use Finteza down the line is unclear.
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So, you ask, what is it that this new service actually does?
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Well, according to Metaquotes, Finteza allows you to gather a mass of data and analytics on user behavior for your website. That information is then compiled into reports that users can access.
In doing this, the firm says, marketers can get a better understanding of what it is they need to improve on, and which parts of their site need to be discarded.
For mobile developers, the tool could prove extremely useful. The software allows users to see how people found their application, what users do when they are on the application and how many of the application developer’s goals are achieved.
More broadly, the service allows users to track the number of people who have seen a specific advert and, separately, how many clicked on it. Marketers using the service can also see what device a site visitor is using, what their operating system is and which browser they are using.
Finally, and in true Orwellian fashion, you can see the geographic location that someone is accessing your site from.