Kooltra, a Toronto-based cloud platform for automating foreign exchange trading, has rolled out its FXCore solution which addresses the core challenges of FX brokerage in a hosted SaaS environment.
The new platform provides a cloud-based data storage and other infrastructure facilities without any software installation. The back office technology could be integrated with multiple trading platforms and liquidity providers, helping FX brokers scale their business while managing trading risks, reducing operating costs, and better serving the needs of their clients.
New tools were also added in order to allow the broker a short, relevant information collection cruise. The broker clients now can view their marketing campaigns with various affiliates, and a global view on total revenue, leads, FTDs, conversion rates, deposits, profit, and the overall cost for all active campaigns.
Kooltra signs ATFX
Kooltra said its specialists ensure the delivery of a ‘plug-and-play’ back office system that lets customers start running their FX businesses in a few weeks. The turnkey applications also reduce implementation time and maintenance costs, while multiple search options allow users to shift quickly between workflows.
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Kooltra has already signed several FX brokers to its new platform, including FCA-regulated ATFX which their newly-appointed CEO Wei Zhang explained that they were referred to Kooltra after “looking for a solution to get them in the institutional market quickly.”
“So far we’ve been very impressed with Kooltra’s team and product; we’re actually ahead of schedule with a solution tailored to our business,” said Zhang.
Kooltra’s customers spread across Canada, Australia, and the United Kingdom. The company is now expanding in the UK and has recently opened an office in London, where 40 percent of global FX is traded.
Adam Katz, CEO and Founder at Kooltra, added: “For years, innovation in capital markets has focused on the front end while post-trade operations have been largely ignored. Brokers are handcuffed into multi-year, multi-million dollar contracts for systems that can take two years to stand up. Our mission at Kooltra is to fix this problem with a ‘plug-and-play’ back office system that lets our customers start running their FX businesses in a few weeks.”