Swissquote, a Switzerland-headquartered online broker, has strengthened its presence in sports by becoming the principal sponsor of two local ice hockey teams: ZSC Lions from Zurich and the Genève-Servette Hockey Club.

Under the new terms, the existing commitments of the sponsorship deal with the two teams have been extended for a further three years.

Enhancing Brand Presence

According to the official press release, the Swissquote logo will appear on the jerseys of both clubs, and the company will also run its advertisements in the stadiums and hospitality areas during all games of the Swiss National League, which is the top ice hockey league in the country.

ZSC Lions lifted the top domestic league trophy last season. Both teams will compete in the Swiss National League this coming season, giving Swissquote a significant branding boost.

“Ice hockey is an integral component of Swiss sports culture, and we are proud to continue supporting these two outstanding clubs,” said Jan De Schepper, CSMO of Swissquote. “Our partnerships reflect our values, and we are convinced that we will celebrate many more successes together.”

One of Switzerland’s Top Sports

Indeed, the extension of the sponsorship deal came after a season that witnessed record attendance of spectators. According to SDA-Keystone, 2,595,387 spectators watched the games of the 14 National League teams this regular season, and most teams had more spectators in attendance than last season.

The two hockey teams also have an impressive social media presence, given that their popularity is limited to one country with a population of 8.776 million. ZSC Lions has 40K followers on Facebook and 36.4K followers on Instagram. Genève-Servette also has a similar 40K followers on Facebook, 36.1K followers on Instagram, and 12.7K followers on X (formerly Twitter).

Meanwhile, Swissquote's net revenue for the first half of 2024 jumped by 19.3 percent to reach CHF 316.9 million. Its pre-tax profit reached CHF 169.7 million, marking a 35.9 percent rise.