The platform's AI-powered features are replacing its legacy copy trading services.
AI can now deliver social feed content in a “faster [and] more accurate” way.
Public.com, which built its brand as “the social investing app,” has decided to end its social trading services. These features allowed users to view other traders' activity and insights on the markets.
Public Pivots Away from Social Trading
Announced yesterday (Thursday), the platform said the move was driven by advancements in artificial intelligence (AI)-powered tools and services.
“The core use cases of the social feed used to be people posting recaps of earnings calls and bite-sized updates on what’s happening in the markets on a given day,” Public wrote in a blog post titled Sunsetting Social. “Now, this exact content is created by AI—faster, more accurate, and embedded throughout the product experience, showing in the most relevant context.”
AI vs social content on Public.com
Public is now positioning itself as a multi-asset trading platform. It offers trading services in stocks, options, bonds, and other instruments. The platform also provides margin trading and crypto trading, with crypto services powered by Bakkt.
The company has quickly adopted AI to launch new tools and products. Last month, it introduced Generated Assets, an AI-powered feature that enables users to turn any thematic idea into a custom equity index.
Copy Trading Still Holds Its Ground
Public is not the only firm moving away from a social trading model. eToro, which went public last month, was also originally known for its social trading features. However, it has since evolved into a broader trading platform—though it still maintains its legacy copy trading services.
Copy trading remains widely used. Data from Brokeree Solutions shows that copy trading accounted for between 6% and 20% of brokerages' total trading volume in recent years. In 2024, firms that actively promoted copy trading and integrated it into other services saw 10% to 20% of their volume come from this segment.
Search interest in copy trading has also grown steadily. According to Google data, search queries for “copy trading” have increased by about 20% year-over-year for the past four years. Average monthly search volumes have doubled since the end of 2020.
Public.com, which built its brand as “the social investing app,” has decided to end its social trading services. These features allowed users to view other traders' activity and insights on the markets.
Public Pivots Away from Social Trading
Announced yesterday (Thursday), the platform said the move was driven by advancements in artificial intelligence (AI)-powered tools and services.
“The core use cases of the social feed used to be people posting recaps of earnings calls and bite-sized updates on what’s happening in the markets on a given day,” Public wrote in a blog post titled Sunsetting Social. “Now, this exact content is created by AI—faster, more accurate, and embedded throughout the product experience, showing in the most relevant context.”
AI vs social content on Public.com
Public is now positioning itself as a multi-asset trading platform. It offers trading services in stocks, options, bonds, and other instruments. The platform also provides margin trading and crypto trading, with crypto services powered by Bakkt.
The company has quickly adopted AI to launch new tools and products. Last month, it introduced Generated Assets, an AI-powered feature that enables users to turn any thematic idea into a custom equity index.
Copy Trading Still Holds Its Ground
Public is not the only firm moving away from a social trading model. eToro, which went public last month, was also originally known for its social trading features. However, it has since evolved into a broader trading platform—though it still maintains its legacy copy trading services.
Copy trading remains widely used. Data from Brokeree Solutions shows that copy trading accounted for between 6% and 20% of brokerages' total trading volume in recent years. In 2024, firms that actively promoted copy trading and integrated it into other services saw 10% to 20% of their volume come from this segment.
Search interest in copy trading has also grown steadily. According to Google data, search queries for “copy trading” have increased by about 20% year-over-year for the past four years. Average monthly search volumes have doubled since the end of 2020.
Arnab Shome is an electronics engineer-turned-financial editor. He holds a Bachelor of Technology from the National Institute of Technology, Agartala. He entered the retail trading industry about a decade ago, covering the cryptocurrency market for Finance Magnates, and later expanded his coverage to include forex and CFDs as well.
His work at Finance Magnates includes C-level interviews, data-driven analysis, opinion pieces, and scoops of industry exclusives. He also contributes to Finance Magnates’ quarterly industry report.
Area of coverage:
1. CFD broker-related news
2. Industry-related Regulatory updates and developments
3. New retail trading trends
4. Prop trading industry updates
5. Executive interviews
Education:
Bachelor of Technology - National Institute of Technology, Agartala (India)
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Watch the full video to see if Hola Prime Markets fits your trading needs.
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Watch the full video to see if Hola Prime fits your trading style.
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