Public, a US-based investing platform, has signed a multi-year partnership with the Aston Martin Aramco Formula One Team. The collaboration begins with the 2025 U.S. Grand Prix campaign, which will include races in Miami, Austin, and Las Vegas.
Previously, Public.com introduced fractional bond trading, enabling investors to trade corporate and Treasury bonds in smaller denominations. The company states that it was the first to offer real-time fractional trading for stocks and is now extending this model to debt securities.
Public Named Official Aston Martin Partner
As part of the deal, Public becomes the official US investing partner of the team. The company’s branding will appear on the inside halo of Aston Martin’s AMR25 race car.
The partnership also includes an equity investment by Aston Martin Aramco in Public. Both companies described the move as aligning with their focus on performance and innovation.
App Users Eligible for VIP Draw
In addition to the branding and investment, Public plans to run a promotional campaign through its app. New and existing users can join a digital scavenger hunt tied to the US races. Those who locate all three AMR25 race cars within the app will be entered into a prize draw. The winner will receive a VIP trackside experience at the Las Vegas Grand Prix.
You may find it interesting at FinanceMagnates.com: US Public.com Throws In the Towel in Battle for the UK Traders.
Public and CLEAR Collaborate on Identity
Meanwhile, CLEAR and Public have announced a new partnership to update investor identity verification. This collaboration allows Public members to quickly and securely verify their identity with CLEAR when opening an account.
With over 22 million users, CLEAR brings its expertise from regulated sectors like aviation and healthcare, enhancing the identity verification process. Public, aiming to become a primary investment platform, offers market insights, tools, and an AI-powered assistant, Alpha.