Financial and Business News

Prop Firms Gain New Tools as FPFX Acquires BullRush and Integrates Gamified Technology

Tuesday, 27/01/2026 | 11:16 GMT by Tareq Sikder
  • Paid-entry competitions, educational challenges, and community features will be integrated.
  • FPFX Tech previously partnered with Acuity Trading, integrating the Research Terminal into PropAccount.com.
FPFX

FPFX Tech, a provider of proprietary trading technology and infrastructure, has acquired BR Management Group LLC, the parent company of BullRush Entertainment.

BullRush operates a gamified trading platform that focuses on competitions, skill-based challenges, and user engagement. Earlier, in an interview with Finance Magnates, CEO Trent Hoerr said, “The entire business model is paid for entry competitions. We are not trying to sell another product. This is the product.”

Last year, FPFX Technologies partnered with Acuity Trading to add the Acuity Research Terminal to its platform and PropAccount.com. The integration is available in Southeast Asia, the US, UK, Australia, and Canada.

The announcement followed the opening of FPFX Tech’s new office in Limassol, Cyprus, registered as FPFX Tech CY Ltd, which supports European clients expanding into prop trading. The company also provides automation and risk management tools for its operations.

Prop Firms Gain BullRush Gamification Tools

Bullrush
Trent Hoerr, CEO of Bullrush.

Under the acquisition, BullRush’s technology will be incorporated into FPFX Tech’s prop trading platform .

This includes its gamification engine, simulated competition environments, leaderboards, and analytics tools.

The combined platform is intended to give prop firms improved trader acquisition, retention, and training capabilities.

Justin Hertzberg, CEO of FPFX Tech, said BullRush has "developed the most compelling gamified trading ecosystems in the market."

Justin Hertzberg, CEO of FPFX Tech, Source: LinkedIn
Justin Hertzberg, CEO of FPFX Tech, Source: LinkedIn

He added that the incorporation will deliver "competition-driven experiences that help prop firms stand out, scale faster, and build stronger trader communities."

BullRush Continues Operations During Integration

FPFX Tech said BullRush’s capabilities will allow partners to run customizable competitions and onboarding challenges alongside traditional evaluation and funded account models.

You may find it interesting: Prop Firms Might Take 6 Months to Break Even in the US, but Can Do It in India in 1 Month.

The platform will also provide analytics on trader behavior, performance, and progression.

BullRush will continue operations during the integration. FPFX Tech said further product updates are expected in the coming months.

FPFX Tech, a provider of proprietary trading technology and infrastructure, has acquired BR Management Group LLC, the parent company of BullRush Entertainment.

BullRush operates a gamified trading platform that focuses on competitions, skill-based challenges, and user engagement. Earlier, in an interview with Finance Magnates, CEO Trent Hoerr said, “The entire business model is paid for entry competitions. We are not trying to sell another product. This is the product.”

Last year, FPFX Technologies partnered with Acuity Trading to add the Acuity Research Terminal to its platform and PropAccount.com. The integration is available in Southeast Asia, the US, UK, Australia, and Canada.

The announcement followed the opening of FPFX Tech’s new office in Limassol, Cyprus, registered as FPFX Tech CY Ltd, which supports European clients expanding into prop trading. The company also provides automation and risk management tools for its operations.

Prop Firms Gain BullRush Gamification Tools

Bullrush
Trent Hoerr, CEO of Bullrush.

Under the acquisition, BullRush’s technology will be incorporated into FPFX Tech’s prop trading platform .

This includes its gamification engine, simulated competition environments, leaderboards, and analytics tools.

The combined platform is intended to give prop firms improved trader acquisition, retention, and training capabilities.

Justin Hertzberg, CEO of FPFX Tech, said BullRush has "developed the most compelling gamified trading ecosystems in the market."

Justin Hertzberg, CEO of FPFX Tech, Source: LinkedIn
Justin Hertzberg, CEO of FPFX Tech, Source: LinkedIn

He added that the incorporation will deliver "competition-driven experiences that help prop firms stand out, scale faster, and build stronger trader communities."

BullRush Continues Operations During Integration

FPFX Tech said BullRush’s capabilities will allow partners to run customizable competitions and onboarding challenges alongside traditional evaluation and funded account models.

You may find it interesting: Prop Firms Might Take 6 Months to Break Even in the US, but Can Do It in India in 1 Month.

The platform will also provide analytics on trader behavior, performance, and progression.

BullRush will continue operations during the integration. FPFX Tech said further product updates are expected in the coming months.

Topics
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prop firms
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technology
FPFX Tech
FPFX Technologies
Bullrush
About the Author: Tareq Sikder
Tareq Sikder
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A Forex technical analyst and writer who has been engaged in financial writing for 12 years.

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