FXStreet, a provider of news and analysis for the FX markets, has signed a new partnership deal with RootAnt, a fintech company dedicated to helping overseas financial institutions localize in Asia, namely China.
The first stage of their collaboration will see FXStreet tapping into RootAnt’s experience to help accelerate distribution of its News Feed and Economic Calendar products. In addition, Rootant will act as a local sales, technical representative for FXStreet.
The Barcelona-based company will also leverage the unique capabilities of RootAnt’s UX Design technology to improve the user experience, which is a key factor to acquire and retain readers/investors. This will enable FXStreet, for the first time, to apply more data visualization to its raw data and provide personalized news.
Shanghai-based RootAnt has solidified itself as a key player in China, focusing on user experience through its diverse product suite. Besides consultation and customization service, RootAnt provides financial institutions with a suite of integrated, back-end, middleware, and front-end applications, connecting with APIs.
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RootAnt also offers FX brokers localized solutions for CRM, account portal, and Affiliate/IB systems, all integrated with WeChat.
Earlier this year, Finance Magnates spoke with Lincoln Yin, Founder and CEO of RootAnt, who explained the trajectory of the Chinese market as well as what it takes to succeed in the region.
Setxi Fernandez, CEO of FXStreet, commented on the partnership: “The speed of our data was not satisfying to our users in China, so we needed to find a partner to work ‘inside the wall’ as to guarantee proper service, and Rootant seemed like the best option due to their expertise on the matter. To begin with, the speed has already been accelerated by a 205%”.
“Southeast Asia is an emerging and booming Fintech market, we count ourselves lucky to witness and get involved in its rapid growth, during which new ideas and insights are formed. We feel happy and also obliged to share these newest industrial trends to through our partnership with FXStreet,” added CEO of Rootant, Lincoln Yin.