Plus500 (LON: PLUS) ended 2025 with a significant improvement in its operational metrics. The average deposit per active customer jumped by 124 per cent to about $26,900, while the average revenue per user (ARPU) improved by 8 per cent to $3,268.
Furthermore, the broker, which has contracts for differences (CFDs) as its core products, reduced its average acquisition cost by 13 per cent to $1,267.
However, the number of active customers on the platform fell by 5 per cent to 242,440, while new customers also dropped by 11 per cent to 104,902.
The London-listed broker’s financial results also matched its previously announced figures, with revenue of $792.4 million and EBITDA of $348.1 million. Basic earnings per share increased by 10 per cent to $3.93.
Read more: Plus500 Reports Half Its Revenue Now Comes From Customers Trading Over Five Years
FY 2025 | FY 2024 | Change % | |
Average deposit per Active Customer | c.$26,900 | c.$12,000 | 124% |
ARPU | $3,268 | $3,023 | 8% |
Active Customers | 242,440 | 254,138 | (5%) |
New Customers | 104,902 | 118,010 | (11%) |
AUAC | $1,267 | $1,456 | (13%) |
Plus500’s Share Buyback Continues
Meanwhile, Plus500 launched another $100 million share buyback programme, continuing the purchase of its own shares from the open market.
According to the company, the new buyback programme is part of its effort to return value to shareholders, alongside another $87.5 million in dividends.
Despite the buybacks, the company remains cash-rich, with about $800 million in reserves at the end of last year.
- Plus500 Launches Predictions Markets in the US, Offering Kalshi's 'Regulated' Products.
- Plus500 Enters Weekly Options Game with Gold, Oil and Indices
- Plus500 Halts New CFD Onboarding in Spain amid Tough Marketing Rules
Non-OTC Business Is Growing Fast
Meanwhile, the broker’s focus on non-over-the-counter (OTC) markets is becoming more visible. After expanding in the United States futures market, it agreed to acquire an Indian derivatives broker for $20 million, which it closed earlier this year.
Its non-OTC business also generated record revenue of more than $100 million last year.
The broker described this as “a step-change in scale as this business line becomes a meaningful and increasingly important contributor to Group revenue, new customer numbers and total customer deposits.”
Customer funds in its non-OTC business increased by 160 per cent to over $900 million.
Plus500 is also moving into newer areas. It recently partnered with a futures prop trading company and launched a prediction market platform in the US through a tie-up with Kalshi.
