PFSOFT, a developer of trading software for a wide range of market participants, has expanded its pool of liquidity providers after completing a new integration of InterTrader’s FX, CFD and spread betting liquidity with the company’s Protrader brokerage software.
InterTrader Limited is part of GVC Holdings PLC, a multinational sports betting and gaming group, which is listed on the London Stock Exchange. The group operates some of the leading brands in the gaming sector including bwin, sporting bet, partypoker and Foxy Bingo.
The Protrader multi-asset platform now offers connection to several brokers, platforms and data feed providers, which operate on multiple markets including forex, stocks, options, futures, and CFDs.
The new deal means that brokers who choose Protrader will be able to connect it to InterTrader while the platform’s order routing and price-aggregator ensures that the order is sent to the broker offering the best price at the moment of order execution.
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Customers requested the new integration
PFSOFT developed the InterTrader integration to satisfy the request of one of its partner brokers. However, all of its clients can use this integration to execute their trades with InterTrader via the platform’s FIX API.
Shai Heffetz, Managing Director of InterTrader, said: “We’re convinced that Protrader brokers will appreciate our exceptional liquidity. We offer a low-latency trading environment combined with multiple execution venues to provide best execution prices. Our service has attracted many partners to date including FCA-regulated asset managers and investment funds.”
Further commenting on the partnership, Roman Nalivayko, Global Head of Business Development at PFSOFT, said: “We are very glad to satisfy our client’s request, by including InterTrader in Protrader’s integrations. We have designed our brokerage solution as liquidity-neutral, which means that we are ready to integrate Protrader with LPs of our clients’ choice. Brokers are free to choose their own execution model and executing counterparty, because we believe that they are best suited to decide what’s good for their business. This freedom of choice gives our clients more flexibility and control.”