The platform, “Power E*Trade Pro”, is now in pilot phase and will launch in June.
It will offer 120 tools and include a dedicated desktop client.
A screenshot of the website of the upcoming Power E*Trade Pro platform
ETrade, the brokerage firm owned by Morgan Stanley, is launching a new platform aimed at the most active traders. Dubbed “Power ETrade Pro”, the platform is currently in its pilot phase and is set for a full launch in June, Bloomberg reported.
Adding Tools for Active Traders
With this new platform, the brokerage will directly compete with Charles Schwab’s Thinkorswim and Robinhood Markets’ Legend.
The new E*Trade platform will allow traders to customise as many as 120 tools across six screens. It will also include a separate desktop client, in addition to the existing web and mobile products.
Jed Finn, Morgan Stanley’s Head of Wealth Management
“Our sophisticated trader population is a hugely important group of folks for us,” said Jed Finn, Morgan Stanley’s Head of Wealth Management, to Bloomberg. “We took the most sophisticated active traders in the industry and we said, what do you need to take your game to the next level?”
In October 2020, Morgan Stanley completed its $13 billion all-stock acquisition of E*Trade, marking the largest takeover by a major US bank since the 2008 financial crisis. This move significantly expanded Morgan Stanley's wealth management capabilities, adding over 5 million retail client accounts and approximately $360 billion in assets.
Trading Volumes Hitting Records
The launch of “Power E*Trade Pro” also coincided with US President Donald Trump's decision to impose tariffs globally, which made financial markets highly volatile and boosted trading volumes on brokerage platforms. Polish brokerage platform XTB recently revealed that trading volumes surged to three times the levels seen during the pandemic.
XTB is not alone in experiencing increased activity. “Following President Trump's 2 April announcement of new tariffs, referred to as 'Liberation Day', GCEX has recorded some of its strongest trading days to date,” said Lars Holst, Founder and CEO of GCEX. Gold-i’s CEO, Tom Higgins, also stated that his platform “saw a tenfold increase in FX and Equity Index price updates and about five times as much trading activity.”
Interestingly, on E*Trade, 4 April and 7 April were the two highest-volume days in more than three years, according to Finn.
ETrade, the brokerage firm owned by Morgan Stanley, is launching a new platform aimed at the most active traders. Dubbed “Power ETrade Pro”, the platform is currently in its pilot phase and is set for a full launch in June, Bloomberg reported.
Adding Tools for Active Traders
With this new platform, the brokerage will directly compete with Charles Schwab’s Thinkorswim and Robinhood Markets’ Legend.
The new E*Trade platform will allow traders to customise as many as 120 tools across six screens. It will also include a separate desktop client, in addition to the existing web and mobile products.
Jed Finn, Morgan Stanley’s Head of Wealth Management
“Our sophisticated trader population is a hugely important group of folks for us,” said Jed Finn, Morgan Stanley’s Head of Wealth Management, to Bloomberg. “We took the most sophisticated active traders in the industry and we said, what do you need to take your game to the next level?”
In October 2020, Morgan Stanley completed its $13 billion all-stock acquisition of E*Trade, marking the largest takeover by a major US bank since the 2008 financial crisis. This move significantly expanded Morgan Stanley's wealth management capabilities, adding over 5 million retail client accounts and approximately $360 billion in assets.
Trading Volumes Hitting Records
The launch of “Power E*Trade Pro” also coincided with US President Donald Trump's decision to impose tariffs globally, which made financial markets highly volatile and boosted trading volumes on brokerage platforms. Polish brokerage platform XTB recently revealed that trading volumes surged to three times the levels seen during the pandemic.
XTB is not alone in experiencing increased activity. “Following President Trump's 2 April announcement of new tariffs, referred to as 'Liberation Day', GCEX has recorded some of its strongest trading days to date,” said Lars Holst, Founder and CEO of GCEX. Gold-i’s CEO, Tom Higgins, also stated that his platform “saw a tenfold increase in FX and Equity Index price updates and about five times as much trading activity.”
Interestingly, on E*Trade, 4 April and 7 April were the two highest-volume days in more than three years, according to Finn.
Arnab Shome is an electronics engineer-turned-financial editor. He holds a Bachelor of Technology from the National Institute of Technology, Agartala. He entered the retail trading industry about a decade ago, covering the cryptocurrency market for Finance Magnates, and later expanded his coverage to include forex and CFDs as well.
His work at Finance Magnates includes C-level interviews, data-driven analysis, opinion pieces, and scoops of industry exclusives. He also contributes to Finance Magnates’ quarterly industry report.
Area of coverage:
1. CFD broker-related news
2. Industry-related Regulatory updates and developments
3. New retail trading trends
4. Prop trading industry updates
5. Executive interviews
Education:
Bachelor of Technology - National Institute of Technology, Agartala (India)
IG Group Weighs Move from London to Wall Street: Report
Finance Magnates Awards 2026 – Nominations Now Open
Finance Magnates Awards 2026 – Nominations Now Open
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
The Finance Magnates Awards 2026 nominations are now open. 🏆
From fintech innovators to leading brokers, this is where the finance industry celebrates its biggest achievements.
Winners will be announced at the Cyprus Gala Dinner on November 6, 2026.
Nominate your brand now.
https://awards.financemagnates.com/?utm_source=linkedin&utm_medium=video&utm_campaign=nominations-open
#FMAwards #FinanceMagnates #FintechAwards #Fintech #FinanceIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Finance Magnates Awards 2026 | Nominations Now Open 🏆#Fintech #FMAwards #TradingIndustry
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Lights on. Cameras ready. 🎬
Finance Magnates Awards 2026 nominations are now open. 🏆
#FMAwards #FinanceMagnates #FintechAwards #Fintech
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Exness sees trust as the key theme for growth in MENA Trading Growth for 2026
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Mohammad Amer, Regional Commercial Director at Exness, sits down to discuss the booming MENA financial trading market. Find out why Dubai is key to the company's growth strategy, how a mobile-first generation is changing expectations, and why trust will be the defining theme for traders in 2026.
In this interview, you'll learn:
* Why Dubai and the MENA region are critical growth markets for fintech and online trading.
* How Exness is addressing the demands of mobile-first, younger traders through engineering, platform stability, and transparent conditions.
* The essential role local talent plays in providing a culturally relevant and compliant user experience.
* Mohammad Amer's outlook on the future of the online trading industry and why stronger controls and systems are necessary.
* Why "trust" isn't just a brand value, but has commercial value—and why he predicts 2026 will be the "Year of Trust."
Key Takeaways:
➡️ The MENA region is rapidly shaping global financial markets.
➡️ New traders expect stability, precise execution, and transparency.
➡️ Local expertise is key to regulatory compliance and user experience.
➡️ Future success belongs to firms capable of meeting rising standards across regulation and platform consistency.
Read the full article at: https://www.financemagnates.com/thought-leadership/exness-sees-trust-as-the-key-theme-for-growth-in-mena-trading-growth-for-2026/
#Exness #MENA #Trading #FinTech #Dubai #OnlineTrading #FinanceMagnates #MohammadAmer #Trust #MobileTrading
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
Paytiko CEO Razi Salih on Why Payment Orchestration is a MUST-HAVE for Brokers in 2026
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
At iFX Expo Dubai, Finance Magnates spoke with Razi Salih, CEO at Paytiko, about the evolution of the payments ecosystem and why payment orchestration has shifted from an option to a necessity for brokers, prop firms, and exchanges.
Mr. Salih explains how global expansion, the need for deep localisation, and the sheer number of new payment methods, from instant banking to stablecoins, are driving this critical infrastructure shift.
#PaymentOrchestration #Fintech #Brokerage #TradingPayments #RaziSalih #Paytiko #iFXExpoDubai #Stablecoins #AIinFintech
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav: Solving Data Fragmentation & Lag for Brokers & Prop Firms
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
Altima CTO Sunil Jadhav sits down with Finance Magnates to discuss the core technology challenges facing CFD brokers and proprietary trading firms today.
Jadhav explains how the industry's reliance on batch processing and fragmented systems (where CRMs, risk tools, and trading platforms operate with separate 'sources of truth') leads to delayed data and inconsistent operational decisions. He argues that real-time event processing is essential for managing fast-moving trading activity and risk.
Learn how Altima's unified, event-driven architecture, connecting Altima CRM, Altima Prop, IB systems, and risk management through a single backbone, is designed to provide synchronous data and better operational coordination for modern brokerage and prop firm stacks.
Key Topics:
- Broker and Prop Firm Data Challenges
- The problem of delayed data processing (batch processing vs. real-time events)
- Fragmented systems and conflicting data sources
- Altima's unified, event-driven solution architecture
- The concept of a "risk-aware CRM"
- Built-in risk management in Altima Prop
#Altima #financemagnates #iFXDubai #FinTech #BrokerTech #PropFirm #CFDBroker #TradingTechnology #RealTimeData #RiskManagement #CRM #FinancialMarkets #EventDrivenArchitecture
