Moomoo to Offer NYSE’s All-or-Nothing Stock Options to US Retail Traders

Wednesday, 11/11/2026 | 12:40 GMT by Damian Chmiel
  • The broker, already a seller of Kalshi event contracts, will carry the $100-or-nothing contracts from launch.
  • Cboe has lined up Interactive Brokers, Charles Schwab and Robinhood for its own binary products.
The Sign of Wall Street, New York City (Shutterstock)
The Sign of Wall Street, New York City (Shutterstock)

Moomoo will offer the New York Stock Exchange's (NYSE) all-or-nothing stock options to US retail clients from launch, the broker said today (Wednesday). Each contract pays a fixed $100 or nothing, depending on where a stock or exchange-traded fund closes at expiry.

The announcement puts a retail distributor behind the product NYSE outlined in October. Moomoo says it has more than 31 million users worldwide, counting affiliates.

Moomoo, the US arm of Hong Kong-listed Futu Holdings, already sells yes-or-no trades through another channel. It added Kalshi's event contracts in June, which fall under the Commodity Futures Trading Commission (CFTC ).

The NYSE options are securities overseen by the Securities and Exchange Commission (SEC).

Demand for that kind of payout has grown fast. Monthly event contract volume rose from about $1 billion in 2024 to more than $50 billion in July 2026, according to the Committee on Capital Markets Regulation.

London's trading industry is coming home!

Four Brokers Behind Three Exchange Products

Three binary products from two US exchanges now have named retail brokers, and none of them shares a distributor.

Cboe started listing yes-or-no options on the Mini-S&P 500 index in June with Interactive Brokers as the first distributor, and Charles Schwab said it would follow.

Robinhood is lined up for Cboe's second product, contracts that pay $1 or nothing on company figures such as iPhone sales, which the SEC cleared in October. By FinanceMagnates.com's count, Moomoo makes four named brokers across the three products.

Weekly Expiries on 12 Names

The first lineup covers six stocks, including Apple, Nvidia and Tesla, and six ETFs tracking gold, silver, bitcoin, Treasuries and US equities. Five weekly expiries will be listed at once, and the contracts can be exercised only at expiry.

Moomoo pitched the product to clients trading around earnings and economic releases. Buyers who are wrong lose the premium they paid.

Neil McDonald, CEO of Moomoo US
Neil McDonald, CEO of Moomoo US, Source: LinkedIn

The next chapter of options trading "should make it easier for investors to translate a market view into a trade," said Neil McDonald, chief executive of Moomoo US.

Moomoo said it would back the trades with probability models and risk tools. The release's fine print says featured tools are available only to members of Moomoo Engine, a subscription that costs $3.99 a month.

It gave no start date. NYSE told Reuters on October 27 that it planned to begin trading within days, and Moomoo said it also plans to offer the contracts in Asia.

NYSE has run the product before. Its owner, ICE, relaunched the same Finish High and Finish Low contracts on NYSE Amex Options in April 2016, with online broker TradeKing named in the launch announcement.

Moomoo will offer the New York Stock Exchange's (NYSE) all-or-nothing stock options to US retail clients from launch, the broker said today (Wednesday). Each contract pays a fixed $100 or nothing, depending on where a stock or exchange-traded fund closes at expiry.

The announcement puts a retail distributor behind the product NYSE outlined in October. Moomoo says it has more than 31 million users worldwide, counting affiliates.

Moomoo, the US arm of Hong Kong-listed Futu Holdings, already sells yes-or-no trades through another channel. It added Kalshi's event contracts in June, which fall under the Commodity Futures Trading Commission (CFTC ).

The NYSE options are securities overseen by the Securities and Exchange Commission (SEC).

Demand for that kind of payout has grown fast. Monthly event contract volume rose from about $1 billion in 2024 to more than $50 billion in July 2026, according to the Committee on Capital Markets Regulation.

London's trading industry is coming home!

Four Brokers Behind Three Exchange Products

Three binary products from two US exchanges now have named retail brokers, and none of them shares a distributor.

Cboe started listing yes-or-no options on the Mini-S&P 500 index in June with Interactive Brokers as the first distributor, and Charles Schwab said it would follow.

Robinhood is lined up for Cboe's second product, contracts that pay $1 or nothing on company figures such as iPhone sales, which the SEC cleared in October. By FinanceMagnates.com's count, Moomoo makes four named brokers across the three products.

Weekly Expiries on 12 Names

The first lineup covers six stocks, including Apple, Nvidia and Tesla, and six ETFs tracking gold, silver, bitcoin, Treasuries and US equities. Five weekly expiries will be listed at once, and the contracts can be exercised only at expiry.

Moomoo pitched the product to clients trading around earnings and economic releases. Buyers who are wrong lose the premium they paid.

Neil McDonald, CEO of Moomoo US
Neil McDonald, CEO of Moomoo US, Source: LinkedIn

The next chapter of options trading "should make it easier for investors to translate a market view into a trade," said Neil McDonald, chief executive of Moomoo US.

Moomoo said it would back the trades with probability models and risk tools. The release's fine print says featured tools are available only to members of Moomoo Engine, a subscription that costs $3.99 a month.

It gave no start date. NYSE told Reuters on October 27 that it planned to begin trading within days, and Moomoo said it also plans to offer the contracts in Asia.

NYSE has run the product before. Its owner, ICE, relaunched the same Finish High and Finish Low contracts on NYSE Amex Options in April 2016, with online broker TradeKing named in the launch announcement.

About the Author: Damian Chmiel
Damian Chmiel
  • 4176 Articles
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About the Author: Damian Chmiel
Damian Chmiel is a Senior Analyst & Editor at Finance Magnates with more than 15 years of experience in the CFD and online trading industry. Active as both a trader and journalist since 2010, he focuses on broker coverage, fintech innovation, and regulatory developments across Europe, the Middle East, and Asia. His work includes interviews with C-level leaders at major brokerages and fintech platforms, as well as co-authoring Finance Magnates’ quarterly industry benchmarking reports. Damian’s reporting is data-driven, market-aware, and grounded in direct industry engagement. His analysis and commentary have also been cited by external media outlets, including Investing.com, Binance, The Asset, Stockhead, and Dispatch. Education: MA in Finance and Accounting, Cracow University of Economics
  • 4176 Articles
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