Axi, an online Forex and CFD broker, has confirmed that John Stones, Manchester City and England defender, will continue as its Global Brand Ambassador. Stones has represented the broker since the start of the 2023/24 season. He will continue to feature in Axi’s global marketing activities.
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The announcement follows Axi’s launch of fiat-settled crypto perpetual contracts. The contracts allow traders to access crypto derivatives without converting funds into stablecoins.
Axi Expands Partnerships Across Football Clubs
In addition to Stones, Axi maintains partnerships with several football clubs. The broker is the Official Online Trading Partner of Manchester City, Manchester City Women, Brazilian club Esporte Clube Bahia, and LaLiga side Girona FC, where it serves as the Official LATAM Online Trading Partner. These agreements form part of Axi’s wider sports sponsorship strategy.
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Fiat Settlement Reduces Risk, Boosts Transparency
According to the company, settling in fiat reduces counterparty risk and provides clearer tracking of balances and performance. The launch comes as regulators increase scrutiny of transparency and investor protection in crypto markets. Stuart Cooke, Head of New Business at Axi, said the product aims to address concerns about opaque trading environments.
Funded Trader Program and Crypto Derivatives Growth at Axi
Axi has expanded its crypto perpetuals offerings, adding over 150 contracts across major and emerging digital assets. Perpetual futures now account for the majority of crypto trading, representing nearly 70% of Bitcoin volume and 76% of derivatives activity globally.
Separately, Axi has added the MT5 platform to its funded trader program, Axi Select, allowing participants to choose between MT4 or MT5. The program provides access to live trading capital ranging from $5,000 to US$1 million, without evaluation fees, demo account requirements, or time limits.
The prop trading industry has faced regulatory scrutiny in recent years, with changes from MetaQuotes in 2024 affecting the market. A survey indicated that 70% of traders support increased oversight.