Prop Firm Alpha Capital Claims to Be Nearing $100M in Payouts Despite Declining Traffic

Alpha Capital Group, a London-based prop trading firm, told Finance Magnates that it is closing in on the milestone of $100 million performance fees paid to traders, since the start of its business.

"Achieving this milestone in performance fees demonstrates our commitment to supporting traders every step of the way, and rewarding their hard work and success," said George Kohler, Alpha Capital Group’s Managing Director. "We want to attract talented analysts to our platform and help them grow their skills and their income as a result."

The company claimed that it paid out $60 million in performance fees in 2024, and are on course to reach the $100 million milestone in performances fees in Q1 of 2025.

Although the company did not detail on its payout rejection rate it said that the figure is "a very small percentage in comparison to the performance fees that are paid out." However, the average evaluation pass rate on the platform is 20 per cent.

Strong Numbers with Challenges

According to the company, the number of monthly active users increased from 1,000 in its first year to 100,000 in its third year. However, Similarweb data shows that traffic to the Alpha Capital website has declined over the past three months.

Earlier this year, the prop trading firm came under fire from some clients after their accounts were blocked. However, the mass blocking of access to trading for 150 different users was allegedly due to suspicions of engaging in “group trading” and “account management practices,” which violate the platform's rules. The company also pointed out that it identified over 300 accounts linked to a single “Computer ID,” a unique serial number for each personal computer and smartphone.

A UK-Based Prop Firm

Alpha Capital Group is a proprietary trading company registered in the United Kingdom, which is also home to many similar platforms. Finance Magnates previously reported that the registrations of such firms are concentrated in the United States, the UK, the United Arab Emirates, and Saint Vincent and the Grenadines.

“We are based in the UK, which gives us a deep understanding of the local legal and financial landscape,” Kohler added. “The majority of our team is UK-based, making it easier to hire skilled professionals and build a top-tier team. Additionally, the UK’s position as a global financial hub provides access to excellent resources and connections within the trading and markets ecosystem.”

Alpha Capital is directly or indirectly owned by three individuals: Kohler, Alexander Hagan, and a firm solely owned by Andrew Blaylock, who is also a director at the company. According to Companies House, all three owners individually hold stakes of between 25 and 50 per cent.

While many proprietary trading firms have recently shut down, the business of some established companies is thriving. FTMO, one of the oldest and top retail prop trading platforms, generated $213 million in revenue in 2023, Finance Magnates previously reported. Meanwhile, YCM-Invest, a UK-based platform catering exclusively to professionals, has seen its revenue drop alongside widening losses.