CFI has announced its role as the Official Partner of the Saudi Super Cup, scheduled to take place for the first time in Abu Dhabi from April 8th to 11th, 2024. This partnership is a milestone for CFI, showcasing its influential position within the region and its focus on supporting sports events and community initiatives.

CFI Named Official Partner of Saudi Super Cup in Abu Dhabi

Hosted by Abu Dhabi, the recognized destination brand for the capital city's Department of Culture and Tourism, the Saudi Super Cup is set to showcase the top four teams from Saudi Arabia: Al-Ittihad, Al-Wehda, Al-Hilal, and Al-Nassr. The event is expected to enthrall audiences with the participation of football icons Cristiano Ronaldo and Karim Benzema, alongside renowned regional talents, such as Salem Al Dawsari and Abderrazak Hamdallah, all vying for the prestigious cup.

Hisham Mansour, the Co-Founder and Managing Director of CFI, expressed his enthusiasm: "This year, the hosting of the Saudi Super Cup in Abu Dhabi is a historic event, and we are privileged to be involved as the competition’s Official Partner. This collaboration highlights our dedication to the community and our ongoing initiatives to empower individuals through sports, illustrating the synergies between athletic excellence and financial acumen. We are looking forward to an unforgettable tournament and the opportunity to once again showcase our brand on a global stage."

Brand Exposure as Official Sponsor in Sporting Event

As the Official Sponsor, CFI will enjoy prominent brand visibility throughout the event, with its advertisements, logos, and commercials strategically placed to maximize exposure and engagement.

Earlier, CFI has announced a strategic partnership with Paris Saint-Germain (PSG) until June 2026, as reported by Finance Magnates. This move has added PSG to CFI's roster of sporting partners, which includes AC Milan, Sheffield United F.C., the Jordan Football Association, and the Lebanese Basketball Federation.