Financial and Business News

CFI Continues Its Sports Bet in the Middle East: Partners with UAE’s Largest Indoor Arena

Wednesday, 02/07/2025 | 10:52 GMT by Tareq Sikder
  • The company will run a fan activation space and use a premium hospitality suite.
  • Etihad Arena, located on Yas Island, hosts concerts, sports events, and cultural programs.
CFI
Source: CFI

CFI has entered into a partnership with Etihad Arena, becoming its Official Online Trading Partner. Etihad Arena is the largest indoor entertainment venue located in Abu Dhabi. It is located on Yas Island, developed and owned by Miral, and operated by Ethara. The venue hosts concerts, sporting events, and cultural programs.

Earlier this year, CFI was also named the Official Online Trading Partner of the 2024–25 EuroLeague Final Four. The basketball event, which features the top four European clubs, will take place at the same venue. That partnership was established with Euroleague Basketball and the Department of Culture and Tourism – Abu Dhabi.

Etihad Arena Adds Official Trading Partner

“Etihad Arena has become a regional hub for entertainment, sports, and culture, and we are thrilled to join forces with a venue that shares our passion for high performance and innovation,” Ziad Melhem, CEO of CFI Financial Group, commented.

Under the new deal, CFI will operate a fan activation space during select events. The company will also have access to a premium hospitality suite. It plans to offer activities such as VIP access and meet-and-greet opportunities.

You may find it interesting at FinanceMagnates.com: CFI Client Accounts Jump 75% Year-on-Year in Q1 2025, Active Traders Rise 92%.

Marcus Osborne, General Manager at Etihad Arena, said the deal supports the venue’s aim to deliver new experiences while engaging audiences in different ways.

CFI Grows in South Africa amid Management Changes

Meanwhile, CFI has partnered with the Kuwait Basketball Association as the Official Partner for the 2025 season. The financial terms were not disclosed. This follows an earlier agreement with the MI Cape Town cricket team, where CFI became its Official Online Trading Partner. The deal includes jersey branding, in-stadium visibility, and fan events.

These moves support CFI’s international expansion, including its recent launch in South Africa. In parallel, the company has made management changes, appointing Melhem as Group CEO and promoting Stelios Thrasyvoulou to Chief Product and Technology Officer, while the co-founders moved into board roles.

CFI has entered into a partnership with Etihad Arena, becoming its Official Online Trading Partner. Etihad Arena is the largest indoor entertainment venue located in Abu Dhabi. It is located on Yas Island, developed and owned by Miral, and operated by Ethara. The venue hosts concerts, sporting events, and cultural programs.

Earlier this year, CFI was also named the Official Online Trading Partner of the 2024–25 EuroLeague Final Four. The basketball event, which features the top four European clubs, will take place at the same venue. That partnership was established with Euroleague Basketball and the Department of Culture and Tourism – Abu Dhabi.

Etihad Arena Adds Official Trading Partner

“Etihad Arena has become a regional hub for entertainment, sports, and culture, and we are thrilled to join forces with a venue that shares our passion for high performance and innovation,” Ziad Melhem, CEO of CFI Financial Group, commented.

Under the new deal, CFI will operate a fan activation space during select events. The company will also have access to a premium hospitality suite. It plans to offer activities such as VIP access and meet-and-greet opportunities.

You may find it interesting at FinanceMagnates.com: CFI Client Accounts Jump 75% Year-on-Year in Q1 2025, Active Traders Rise 92%.

Marcus Osborne, General Manager at Etihad Arena, said the deal supports the venue’s aim to deliver new experiences while engaging audiences in different ways.

CFI Grows in South Africa amid Management Changes

Meanwhile, CFI has partnered with the Kuwait Basketball Association as the Official Partner for the 2025 season. The financial terms were not disclosed. This follows an earlier agreement with the MI Cape Town cricket team, where CFI became its Official Online Trading Partner. The deal includes jersey branding, in-stadium visibility, and fan events.

These moves support CFI’s international expansion, including its recent launch in South Africa. In parallel, the company has made management changes, appointing Melhem as Group CEO and promoting Stelios Thrasyvoulou to Chief Product and Technology Officer, while the co-founders moved into board roles.

Topics
CFI Financial
CFI Group
CFI Financial Group
sports-sponsorship
retail
About the Author: Tareq Sikder
Tareq Sikder
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A Forex technical analyst and writer who has been engaged in financial writing for 12 years.

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