Capital.com’s UAE branch has entered into a partnership with Amazon to promote its services in Dubai. As part of the deal, over 500,000 Amazon customers will receive a Capital.com-branded box. This box will provide customers with an opportunity to enter a raffle for AED 1 million (approximately $272,000).
Capital.com Partners with Amazon in UAE
The partnership marks Capital.com as the first brokerage in the region to collaborate with Amazon. Tarik Chebib, CEO of Capital.com in the Middle East, shared details of the initiative on LinkedIn, highlighting that the branded boxes would be distributed to Amazon customers in Dubai.
Chebib wrote: “Over 500,000 people in Dubai will be receiving our branded box when ordering from Amazon. We’re thankful to Amazon for approving us as the first Fintech to be doing such an activation in the UAE.”
Chebib also acknowledged Amazon for approving Capital.com as the first fintech company to engage in such an activation in the UAE. In addition, the company began advertising on Emirates in Q4, further expanding its marketing efforts.
In July, Patricia Lyn Dixon, former Programmatic Solutions Consultant at Amazon Ads for over two years, joined Capital.com as Global Head of Programmatic, as reported by Finance Magnates.
Prior to Amazon, Dixon served as the Buyer Lead for the UK and Nordics at Magnite for 1.5 years and held various roles at Omnicom Media Group, including Director of Programmatic AV and Operational Business Director.
Capital.com Q3 Trading Volume Surges
Client trading volume on Capital.com surged to over $450 billion in Q3 2024, a 20% increase from Q2. This brings the platform's total volume for the first nine months to more than $1.2 trillion, surpassing last year's total.
The growth was driven by demand in indices, commodities, and FX markets, with index trading making up 53% of the total. The number of executed trades rose by 19% to 31 million, and new user accounts increased by 9%.