Would You Buy a Broker in an Auction?

We wrote about DCM Capital last month, a new London based broker that had launched the first social analysis Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term. Using their social media know-how, the people behind DCM Capital have now has put the company up for sell through a public auction. The broker went on sale yesterday for an open bid of £1 but has climbed to a current £10,000.

Announcing the auction DCM stated this on their website "At DCM Capital we do things differently. Twelve months ago we put a team together to build the world's first social media, investor sentiment analysis trading platform. With a budget of £350k and a team of 6 talented developers we achieved our goal, on time and on budget. Now we move onto our next project, to successfully use social media to publicly auction our company and innovative technology to the highest bidder. We believe this is another world first!" Included in the sale is the firm's FSA License, IP technology, trading platform, and client list. The firm claims to have a £4.9 million value.

While they definitely do things differently, one important item to point out is that they have stated "Bids are NON binding". Therefore, it is quite possible that this is nothing more than a clever Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term stunt by DCM Capital.